Director of Digital Marketing

Description

Our client, a dynamic company based in Chicago, is seeking a Director of Digital Marketing to lead, and execute digital strategies that drive growth and brand awareness. This role will oversee campaigns across SEO, SEM, social media, email, and content marketing, and manage a growing team.

• Drive the creation of engaging content that resonates with target audiences, including interactive campaigns and immersive experiences.

• Oversee the planning, execution, and fine-tuning of digital campaigns across multiple channels such as SEO, PPC, social, email, content, and digital media.

• Regularly analyze campaign, media data, and performance metrics, using insights to optimize campaigns and share results with both clients and internal teams.

• Lead, mentor, and motivate the digital marketing team, fostering an environment of creative thinking, collaboration, and continuous learning.

• Identify and integrate automation, AI, and other emerging technologies to enhance marketing performance and efficiency.

• Collaborate with UX designers and developers to create seamless, user-friendly digital experiences that improve engagement and conversions.

• Work closely with creative, content, and client teams to bring innovative ideas to life and ensure a seamless execution of all digital efforts.

• Consult with clients, guiding them in future-proofing their digital marketing efforts, from AI integration to adopting new platforms and strategies.

• Stay updated with new digital platforms and tools, ensuring the company and clients stay at the forefront of what's next in the digital space.

• Utilize tools like Google Analytics, SEMrush, and Tableau to track performance and drive actionable insights for clients.

Requirements

• 7+ years of digital marketing experience, with 3+ years in leadership.

• Strong expertise in SEO, SEM, social media, content marketing, and analytics tools (Google Ads, Google Analytics, etc.).

• Proven leadership and team management skills.

• Strong analytical and data-driven decision-making abilities.

• Bachelor's degree in marketing or related field.

Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit ~~~ for more information.

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