Director, Global Brand

Director, Global Brand

General Information

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Country

United States

Department

Marketing

Date

Wednesday, January 10, 2024

Working time

Full-time

Ref#

20030942

Job Level

Manager without Direct Reports

Job Type

Experienced

Job Field

Marketing

Seniority Level

Mid-Senior Level

Currency

USD - United States - US

Annual Base Salary Minimum

113,820

Annual Base Salary Maximum

227,640

The salary range above represents the low and high end in the local currency of Xerox's salary range for this position and is reflected in an annualized amount. Actual salaries will vary based on factors including, but not limited to, geographic location, market competition, and/or the successful applicant's education, experience, knowledge, skills, and abilities. The range listed is just one component of Xerox's total compensation package for employees. Employees are also afforded a comprehensive suite of benefits, to view those details please visit Xerox Careers for your applicable country. If you are not reviewing this job posting on Xerox Careers (~~~) , we cannot guarantee the validity of this posting. For a list of our current internal postings, please visit Xerox Careers (~~~) .

Monthly: Monthly rates for this position can be shared with you per your location, this rate will fall within the posted range.

Description & Requirements

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About Xerox Holdings Corporation

At Xerox, we make work, work! For more than 100 years, Xerox has continually redefined the workplace experience. From the office to industrial environments, our differentiated business and technology offerings and financial services are essential workplace technology solutions that drive success for our clients.

Learn more at ~~~ and explore our commitment to diversity, inclusion and belonging. (~~~)

Director, Global Brand:

Xerox's Marketing Centers of Excellence (CoE) organization is seeking collaborative creatives, skillful strategists, insightful analysts and marketing masterminds to lead our business in exciting new directions. If you're a business professional who sees the world differently, finds opportunity where others don't, and feels your heart beating faster at the thought of playing a key role in a business undergoing a transformation, then you should think about this role.

As a Director, Global Brand, you'll play an instrumental role in protecting and growing a truly iconic brand. You'll lead a small but mighty team that drives direction for the organization on how to use the brand, as well as be a thought leader on what our brand can be in the future. Success in this role will require engaging with a global team, including Xerox executives, product marketing, field marketing, internal subject matter experts, content marketers and more, to deliver guidance that meets business objectives and enhances engagement and results.

This is a unique opportunity to play a key role in a company undergoing a transformation. The role has significant senior leadership exposure and is an opportunity to share your unique point of view, and create a new path forward, driving success for one of the world's most iconic brands.

The Team:

The Marketing Centers of Excellence team are the heart of Xerox's global marketing in-house agency. We provide value to Xerox by differentiating the brand and driving Xerox's business priorities forward, innovating new marketing solutions, and delivering distinct customer experiences. We develop cutting-edge marketing plans, creative assets, and unique experiences that engage our clients; deliver on the strategy of our businesses in the marketplace; and capture the hearts, minds, and loyalty of our customers.

Responsibilities include but are not limited to:

• Overseeing all aspects of the Xerox brand - guiding the brand team in daily reviews of content, creating and reviewing brand guidelines, developing policies related to the management of the Xerox brand.

• Close collaboration with the Xerox legal team on ensuring the Xerox trademark, one of our most valuable assets, remains protected.

• Strategic guidance for the organization on the Xerox portfolio of products and offerings, including portfolio architecture, naming and trademarks.

• Work with stakeholders - field marketers, product markets - to strategically implement the brand to deliver on their marketing plans. Demonstrate creative leadership between executional partners and business partners to help translate the brand into their marketing plans.

• Partner with cross-functional marketing team to continue the evolution of our Xerox brand, including with our new integrated marketing campaign, "We make work, work" as well as with events, content, social and digital.

• Collaborate across functions and levels - from individual contributors to key executives - to ensure comprehensive inputs to strategic campaign planning.

• Identify missing skill sets and optimizations within the team and provide recommendations to improve and simplify brand management, from briefing to delivery.

• Measure, report on results, and provide recommendations to optimize our brand management based on adoption, usage and results.

• Plan and manage department budget.

Skills:

• Have a growth mindset, be willing to take on new challenges, see ways to do things differently, and test and learn.

• Ability to work in a matrixed organization with a cross-functional team.

• Mix of creative and analytical strengths: strong creative point of view combined with analytical mindset.

• Collaborative and diplomatic by nature, but also willing to take a stand to protect the Xerox brand.

• Energetic, positive, and resilient with a demonstrated ability to influence, build relationships, and drive projects among cross-functional stakeholders.

• Experienced team leader - prioritizes work, provides thoughtful direction, and invests in professional development of team.

Required experience:

• Bachelor's degree in marketing, integrated marketing, communications, journalism, or PR preferred.

• 10+ years of marketing experience

• At least 5+ years of specific brand management experience, preferably at a large Fortune 500 or similar global organization

• Legal right to work in the US. Remote candidates accepted, with Eastern or Central US time zones preferred (or willingness to work those hours).

Location: Remote (candidates must be on US East Coast or Central time zone)

#LI-REMOTE, #LI-MK1

Xerox is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, creed, religion, ancestry, national origin, age, gender identity, sex, marital status, sexual orientation, physical or mental disability, use of a guide dog or service animal, military/veteran status, citizenship status, basis of genetic information, or any other group protected by law. Learn more at ~~~ and explore our commitment to diversity and inclusion: ~~~ People with disabilities who need a reasonable accommodation to apply or compete for employment with Xerox may request such accommodation(s) by sending an e-mail to ~~~. Be sure to include your name, the job you are interested in, and the accommodation you are seeking.