Director, Customer Insights

Company Description

McDonald's is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald's remains one of the world's leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald's, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

Job Description

We are looking for a high energy Insights leader with an unwavering focus on the customer that supports the marketing organization to drive business outcomes.

This individual will be responsible for leading a team of insights professionals who support both the development of national advertising campaigns and elevating the impact of our owned channels (i.e., McDonald's app, Kiosk and Menu Boards).

Key Responsibilities Include

• Serving as lead customer consultant to support OPNAD national advertising campaigns

• Collaborating with creative and media agency partners to bring insights to life

• Training, coaching and developing team in leveraging consumer insights tools to inform campaign development

• Collaborating with Dir - Front-End Strategy and Innovation and integrating across GTM team members to ensure seamless transition from strategy to Marketing execution and tie-In to owned channels

• Cascading learnings and principles to local Field teams and agency partners

Benefits eligible: Yes

Bonus eligible: Yes

Long term incentive eligible: Yes

The expected salary range for this role is $168,350-$218,960

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.

Qualifications

• Experienced leader in Insights or Marketing - minimum of 8 years

• Clear understanding of Marketing principles and advertising campaign development process

• Bachelor's Degree in Marketing, Consumer Insights or Business, Master's preferred

• Strong collaborator and willingness to quickly adapt to the changing needs of the business

• Well-versed on modern insights methods - experience in behavioral science principles is a plus

Additional Information

Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment.

Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.

Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald's long-term incentive plan.

McDonald's is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald's provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact ~~~. Reasonable accommodations will be determined on a case-by-case basis.

McDonald's provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.

Requsition ID: REF8449C_~~~85