Digital Marketing Specialist

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

Corporate Overview

In today's cyber threat landscape, protection starts with people. At Proofpoint, that simple truth fuels our passion for protecting users, the data they create, and the systems they rely on from a uniquely people-centric perspective.

And we are just as passionate about finding the right people to help us in that mission. When you join Proofpoint, you are helping to:

• Build and enhance our proven security platform

• Blend innovation and speed in a constantly evolving cloud environment

• Analyze new threats and offer deep insight through data-driven intel

• Collaborate with customers to help solve their toughest security challenges

We are devoted to helping our customers protect their greatest assets and biggest security risk: their people. That is why we are a leader in next-generation cybersecurity-and why more than half of the Fortune 100 trust us as a security partner.

The Role

Proofpoint is looking for a well-rounded Digital Marketing Specialist to support its global marketing initiatives. We are looking for someone detail-oriented and results-driven that is able to own their respective programs.

The Digital Marketing Specialist will provide hands-on support for updating Proofpoint's global websites to support marketing campaign launches and digital lead-gen performance. This role will also support the broader digital marketing team by creating analytics reports and dashboards on a regular basis. This person should have a solid understanding of web production best practices, website localization needs as well as what are the best digital marketing practices (e.g. SEO and lead generation). Attention to detail and a can-do attitude is a must as the work of this role is highly visible and cross functional among the entire Proofpoint organization.

Your day-to-day

• Develop regular plans for website conversion optimization (CRO) in order to improve web experience and lead generation.

• Create landing pages and update website content to support company-wide initiatives.

• Optimize Proofpoint's global websites by implementing SEO recommendations on the website.

• Ensure that all web production tasks are implemented in a timely manner, while ensuring a very high-quality look and feel / aesthetic to support all of our interactive and product launches (adhering to corporate branding / style guidelines).

• Create reports with Google Analytics, Marketo, Salesforce and PowerBI to ensure the success of digital campaigns and provide recommendations on targeting and customer engagement.

• Liaise with key business and technology teams (understanding our business and marketing goals) to ensure stylized, integrated, and aligned solutions are created.

What you bring to the team

• Extensive familiarity with SEO best practices.

• Proficiency in working with web analytics, testing, and data reporting tools. Highly data-driven and able to analyze data and turn data into actionable insights to facilitate business leaders' decision-making.

• 2+ years of relevant experience being an innovative Web producer, Web manager or Webmaster.

• 2+ years of hands on experience with HTML, CSS and Javascript. PHP and Twitter Bootstrap experience a plus.

• In-depth experience developing with content management systems (Drupal, Wordpress, etc).

• Successful track record interfacing and communicating effectively across cross-functional teams (business and technology), with a proven ability to translate business needs into polished Web and graphic design solutions.

• Familiarity with website translation and localization processes.

• Experience with Marketo (or other marketing automation platforms) and Salesforce a plus.

• Experience using Adobe Creative Suite applications including Dreamweaver, Photoshop and Illustrator.

• Good project management, communicational skills and strong attention to detail is a must. Shown success with prioritizing and executing projects on time and on budget.

• Good knowledge of user experience, site usability requirements, and an overall great design sense.

• Strong time management and organizational skills. Attention to detail is absolutely critical.

Why Proofpoint

Protecting people is at the heart of our award-winning lineup of cybersecurity solutions, and the people who work here are the key to our success. We are a customer-focused and driven-to-win organization with leading-edge products-and many exciting reasons to join our team. We believe in hiring the best, the brightest and cultivating a culture of collaboration and appreciation.

We are a diverse, multinational company with opportunities in all functions, and leaders that welcome candidates from all walks of life. Apply today and explore your future #LifeAtPFPT.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Consistent with Proofpoint values and applicable law, we provide the following information to promote pay transparency and equity. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets as set out below. Pay within these ranges varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate. The range provided may represent a candidate range and may not reflect the full range for an individual tenured employee. This role may be eligible for variable pay and/or equity. We offer a competitive benefits package that includes flexible time off, a robust well-being program that provides for 4 global wellbeing days per year, and a 3-week work from anywhere option.

Base Pay Ranges:

SF Bay Area, New York City Metro Area:

Base Pay Range: 87,900.00 - 128,920.00 USD

California (excludes SF Bay Area), Colorado, Connecticut, Illinois, Washington DC Metro, Maryland, Massachusetts, New Jersey, Texas, Washington, Virginia, and Alaska:

Base Pay Range: 71,025.00 - 104,170.00 USD

All other cities and states excluding those listed above

Base Pay Range: 64,950.00 - 95,260.00 USD

Proofpoint has been honored with five Best Places to Work Awards in 2024 by workplace culture leader Comparably, including Best Company Outlook, Best Global Culture, Best Engineering Teams, Best Sales Teams, and Best HR Teams.

To view additional awards, please visit ~~~/us/news#awards

Proofpoint thrives on the invaluable contributions of our diverse workforce, which encompasses a kaleidoscope of lived experiences, thoughts, perspectives, and professional expertise. We attribute much of our success to our people, who are at the core of our organization and embody our people-centric ethos.

We hire the most innovative minds globally to safeguard our customers' sensitive data and intellectual property. Our talented workforce develops and leverages our advanced technology, combining their expertise to provide comprehensive protection against threat actors and mitigate the risks posed by both malicious and negligent employees.

Cyberattacks have the potential to disrupt access to vital resources such as energy, water, transportation, healthcare, and financial services. At Proofpoint, our dedicated team works tirelessly to ensure world-class cyber resilience, protecting approximately 8,000 enterprise customers worldwide.

We are committed to creating a diverse, equitable, and inclusive environment. We work every day to ensure that our employees feel that they are in a community that celebrates their unique identity, cultivates their sense of belonging, and invests in their professional growth. We have 9 employee-led employee inclusion groups which help support both employees and our organization by providing opportunities to network, discuss career and cultural development and uplift the corporate culture to create a more inclusive workplace.

At Proofpoint, we have a passion for protecting people, data, and brands from today's advanced threats and compliance risks. We hire the best people in the business to:

• Build and enhance our proven security platform

• Blend innovation and speed in a constantly evolving cloud architecture

• Analyze new threats and offer deep insight through data-driven intel

• Collaborate with customers to help solve their toughest security challenges

We are singularly devoted to helping our customers protect what matters most. That's why we're a leader in next-generation cybersecurity-and why more than half of the Fortune 100 trust us as a security partner.

Proofpoint is an equal opportunity employer, we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability.

Proofpoint is an equal opportunity employer, we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability.