Digital Marketing Specialist

Description

We are offering a short term contract employment opportunity in the retail industry for a Digital Marketing Specialist based in Charlotte, North Carolina. This role is vendor-facing and requires collaboration with the director to identify and grow the brand identity and voice of our brands.

Responsibilities

• Develop and implement SEO strategies to increase website visibility and traffic

• Manage PPC campaigns to maximize ROI

• Design and execute paid ad strategies across various platforms

• Develop and maintain brand identity and voice across all marketing channels

• Collaborate with the director to grow two of our four brands

• Utilize analytics software to monitor and improve marketing strategies

• Manage and optimize the use of Google AdWords and Facebook Insights for advertising

• Plan and manage marketing campaigns effectively

• Utilize CRM and database systems for efficient customer relationship management

• Leverage Google Analytics 4 (GA4) and Shopify for analytics and e-commerce management

• Experience in marketing for restricted industries such as healthcare, gambling, insurance is a plus.

Requirements

Qualifications

Proficiency in using CRM and maintaining databases for customer relationship management.

• Demonstrated experience with Facebook Insights, Google Ads, and Google AdWords for effective online marketing.

• Ability to create impactful advertisements that align with the company's brand voice.

• Strong analytical skills, with a focus on utilizing Google Analytics 4 (GA4) to measure and report on campaign performance.

• Proven track record in enhancing brand awareness through strategic digital marketing campaigns.

• Experience in campaign planning, including setting objectives, determining appropriate digital marketing channels, and setting budgets.

• Strong design skills, with an emphasis on creating visually appealing digital content that resonates with the target audience.

• Knowledge of current digital marketing trends and the retail industry's unique requirements.

• Ability to work collaboratively with cross-functional teams to ensure consistency in brand messaging across all platforms.

• Excellent written and verbal communication skills, with the ability to present complex information in a clear and concise manner.

Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit ~~~ for more information.

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