Digital Marketing Behavioral Designer

Reporting into the Web Marketing Design Lead, you will be a part of a team that will design and build best-in-class marketing website experiences. In partnership with marketers, web strategists, designers, product owners, and technologists, this position plays a critical role in shaping our end to end experiences to guide, inform and educate our clients to make the best choices for their future financial security, supporting our participants to and through their retirement. You'll test your excellent interaction designs with real-world end users to learn and iterate better. You will create and champion experiences that are highly engaging and usable, while delivering pixel-perfect detailed designs with your team. By innovating on one of the world's biggest stages, you will have the chance to shape the future of retirement. If you are motivated by complex, purposeful, and engaging challenges, then we invite you to join us on our mission!

Key Responsibilities and Duties

• Translate behavioral science concepts into designs, strategies and user experiences.

• Design user-centered experiences by utilizing best practices that include conceptual diagrams and sketches, wireframes, visual mockups, and animated flows to communicate your ideas.

• Advocate for and help your team members understand behavioral science design methods

• Facilitate ideation sessions with designers, partners and stakeholders.

• Validate ideas and designs using research, split A/B tests and product performance.

• Develop and test hypotheses and research design with the web marketing team, partners and stakeholders.

• Brainstorm new ideas, layouts and graphics, developing prototypes and models for testing and implementation.

• Support the full design process from analyzing the problem, designing solutions and supporting through implementation.

• Develop designs and experiences based on behavioral science concepts.

• Effectively present and build consensus around concepts and designs.

• Ensure that the web experience designs meet the needs of the end user and inform and align with client & business challenges/goals.

• Collaborate with content, research, analytics, web strategy, client marketing and development to support and advocate for modern best practices for end-to-end design and delivery, such as design research, journey mapping, personas, storyboards, concept designs, wireframes, prototyping and final production designs for our end user experiences.

• Stay up-to-date with design application changes and industry developments.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 3+ Years Required; 5+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level

7IC

Preferred Experience & Qualifications

• Deep familiarity with behavioral science concepts.

• 5+ years of leveraging behavioral science to digital experiences.

• Knowledge of UX best practices, interactive design principles, information, and experience architecture.

• Comfort with design thinking process and framework, ability to workshop.

• Marketing experience preferred, especially performance marketing.

• Strong and demonstrated background in: Figma, Sketch, InVision, and Miro.

• Attention to visual details.

• Adept in presenting creative work to executive-level stakeholders, highlighting the customer journey, and defending the design rationale.

• Influential interpersonal and communication skills.

• Strong ability to receive and synthesize feedback into delightful UX solutions.

• Strong initiative and work ethic to meet critical project deadlines.

• At ease working within a fast-paced, deadline-driven, and collaborative creative environment.

• Ability to communicate clearly and effectively across the enterprise.

• Experience with: HTML, CSS, Animation software a plus.

#LI-KG1

Related Skills

Accountability, Adaptability, Collaboration, Communication, Consultative Communication, Continuous Improvement Mindset, Creative Thinking, Critical Thinking, Innovation, Prototyping, Relationship Management, Test & Learn Mentality, User Experience Design

Anticipated Posting End Date:

2024-11-16

Base Pay Range: $88,400/yr. - $123,000/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).

Company Overview

Every worker deserves a secure retirement. For more than 100 years, TIAA has delivered it for millions of people. Founded to help educators retire with dignity, today we're a market-leading retirement company fueled by world-class asset management. But we're not just another legacy financial services firm. We're fighting harder than ever before for our clients and the many Americans who need us.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That's why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary (~~~) .

Equal Opportunity

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

Read more about the Equal Opportunity Law here (~~~) .

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

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Privacy Notices

For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here (~~~) .

For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here (~~~) .

For Applicants of Nuveen residing in Europe and APAC, please click here (~~~) .

TIAA started out over 100 years ago to help ensure teachers could retire with dignity. Today, many people who work at not-for-profits rely on our wide range of financial products and services to support and strengthen their financial well-being.

Privacy Notices

• For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here (~~~) .

• For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here (~~~) .

• For Applicants of Nuveen residing in Europe and APAC, please click here (~~~) .

Nondiscrimination & Equal Opportunity Employment

TIAA is committed to providing equal opportunity across all employment practices and we believe our employees have a right to a diverse and inclusive workplace.

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Pay Transparency

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