Campaign Manager

Are you a motivated individual seeking to advance your career in a dynamic and supportive environment? Are you eager to contribute to the growth of a fast-paced global company in the USA? If so, we have an exciting opportunity for you to join us as a Campaign Manager of the team in Pineville, NC

Who We Are

Western Global has been in business for over 60 years and is recognized as the global leader in environmentally secure fuel storage for temporary power and mobile refueling applications. We provide mission critical fuel storage solutions for the most demanding off-grid environments including construction, fleet fueling, power generation, live events, and emergency back-up. We are dedicated to being “Ready for tomorrow, today” for our customers and employees, which is recognized through us being certified as a Great Place to Work for our 230 employees.

Our values, based on teamwork, openness, passion, integrity and celebrating success define how we work together and drive innovation for our customers globally.

Check out what our team says about working for Western here - ~~~/

The Role:

As Campaign Manager, you will report to the North America Head of Marketing and work directly in tandem with our marketing team and broader cross-functional teams. You will play a crucial role in curating and creating written content that promotes and builds brand awareness for WG in North America.

Western Global operates with a digital-first mindset. Joining our dynamic team, you will focus on developing content that resonates with our target markets and supports our sales team. The ideal candidate will have a strong background in managing a B2B content stream, exceptional copywriting skills, and sales funnel management, including leading email outreach campaigns, marketing automation, and nurturing leads effectively.

A successful Campaign Manager will foster collaboration among internal stakeholders to ensure consistency in our company's outputs.

Key Responsibilities:

• Lead development, management, and implementation of a comprehensive content strategy, working closely with relevant teams and stakeholders to support Western Global’s marketing and sales objectives in North America.
• Produce engaging and informative written content, including blogs, white papers, case studies, and sales collateral, demonstrating exceptional copywriting skills.
• Build brand awareness through integrated marketing campaigns, driving engagement with our audiences and stakeholders.
• Create and manage targeted content for different stages of the sales funnel.
• Lead and optimize email outreach campaigns to generate and nurture leads.
• Collaborate with cross-functional teams to align content and strategies with sales goals.
• Ensure written content is aligned with brand standards, quality, and tone, optimized for both search engines and user experience.
• Serve as a key point of contact working with vendor partners supporting digital marketing efforts.
• Analyze industry trends to create content that meets customer needs and positions Western Global as a thought leader.
• Measure and report on the effectiveness of content and funnel management strategies.
• Prioritize and schedule work effectively, anticipating problems and adjusting resource allocation and timelines accordingly.

What you will bring to the role:

• Ability to work quickly and effectively in a fast-paced environment. Agility is crucial to success in this role.
• Top-tier organizational skills.
• Excellent attention to detail.
• Proven experience in B2B content planning and sales funnel management, with a strong focus on copywriting.
• Experience with marketing automation tools (ex: Mailchimp, CRM systems) and email campaign management.
• Knowledge of the B2B sales process and experience executing lead nurturing strategies.
• Strong communication skills when collaborating with internal stakeholders cross-functionally.
• Strong project management skills, able to handle multiple tasks simultaneously and effectively.
• Bachelor’s degree in marketing, Communications, Business, or a related field.
• Experience working within brand guidelines to ensure consistent brand identity.
• Can-do attitude and problem-solving skills.

What’s in it for you:

We understand the importance of attracting and retaining top talent to fuel our growth. In addition to a competitive base pay range of $70,000 to $80,000 to per year, we offer:

• Medical healthcare for you and your family, with market leading company contributions. 
• Dental and vision plans.
• Company paid short & long-term disability coverage.
• Generous PTO of 20 days and 11 paid holidays.
• Annual salary reviews and bonuses, recognising your contribution to our success.
• Enhanced maternity and paternity cover.
• 401(K) retirement program.
• Monthly company lunches and team socializing events.
• Opportunities for professional growth and career advancement, including leadership development programs.
• Employee Assistance Program for personal support when you need it because your wellbeing is our priority.

Ready to get started?

Western Global is leading the way in fuel storage solutions, and we want you to be a part of our success story. Apply now to join our dedicated and accomplished team!

Western Global is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, color, religion, national origin, gender, sexual orientation, gender identity, disability, military/veteran status or other characteristics protected by law.