Campaign Activation Manager (Cambridge)

Campaign Activation Manager (Cambridge, MA)

The Campaign Activation Manager is responsible for executing and managing digital campaigns to increase Philips reputation and generate demand for the company's products, software and services. This is a key role to serve Business and Regions by optimizing the campaign execution, centralizing resources to stronger ROI.

Your role:

• Acts as single point of contact for regions / businesses that are supported under service level agreement.

• Ensure that all digital campaign media (paid search, social, display, others) are planned, set up, run, and optimized according to the defined strategy and development processes.

• Responsible for creation & coordination of cross-channel digital (paid) media plans, responding to regional briefs.

• Responsible for supervising and managing the media resources to ensure effective operations.

• Ensure the digital campaign ecosystem and target are defined, appropriate and in line with overall KPI's.

• Manage campaign performance of hub activities and ongoing performance reporting on behalf of the region.

• Leverage best practices and scale them up in the assigned region.

You're the right fit if:

• You've acquired 5+ years experience of driving digital excellence and managing digital campaigns in a complex business environment in a central or market function.

• Your skills include deep understanding of owned (.com, email marketing), earned and paid media (SEA/SEM/PPC, social, programmatic) methodologies and ability to apply in 360 campaign approach and hands-on mentality, E2E ownership combined with excellent analytical, strategic and communication skills.

• You have a Master or Bachelor's degree in Marketing, Business Administration, or related field preferred.

• You're Highly customer focused, preferable in the B2B Healthcare industry; translating audience insights and data into high-engaging and converting activities.

• US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa, now or in the future.

• Company relocation benefits will not be provided for this position. For this position, you must reside in or within commuting distance to Cambridge, MA .

• You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.

• Learn more about our business.

• Discover our rich and exciting history.

• Learn more about our purpose.

• Read more about our employee benefits.

If you're interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.

Additional Information

US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa, now or in the future.

Company relocation benefits will not be provided for this position. For this position, you must reside in or within commuting distance to Cambridge, MA.

Philips is an Equal Employment and Opportunity Employer/Disabled/Veteran and maintains a drug-free workplace.

It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status or a person's relationship or association with a protected veteran, including spouses and other family members, marital or domestic partner status, or any other category protected by federal, state and/or local laws.

As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact ~~~, option 5, for assistance.

Equal Employment and Opportunity Employer/Disabled/Veteran