Brand Strategist

Description

Job Summary

The Brand Strategist at Huntington is responsible for developing and implementing branding strategies that strengthen the bank's brand equity and market presence. This role oversees market research, analyzes current and emerging trends, and collaborates with various departments to ensure a consistent and compelling brand position and message across channels. We're looking for a candidate with strong research skills, an analytical and problem-solving mindset, and excellent presentation skills; a marketer with that magical combination of creative storyteller and strategic thinker.

This Brand Strategist will particularly focus on Huntington's localized strengths - the attributes that make us look, feel and act like the largest community bank in the country. They will uncover unique insights about the market populations of each of our 12 regions while helping us scout new, opportunistic markets. They will help strategize customer experiences within the branch channel, including merchandising, sales, and surprise/delight. And they will architect brand activations in the communities we serve, via event and social channels.

Responsibilities and duties

• Conduct market research to understand current and future banking industry trends and customer money insights.

• Analyze competitor strategies, identify opportunities for brand distinction, and recommend action plans that improve our brand consideration.

• Develop and execute branding strategies that align with the bank's business objectives.

• Set and measure KPIs that are relevant to Huntington's marketing and business goals.

• Collaborate with marketing and creative teams to ensure brand messaging consistency.

• Craft campaign briefs that solve for the bank's business challenges while inspiring creative teams to do their best work.

• Via brainstorming sessions or workshops, facilitate idea generation for brand stories and marketing initiatives that will resonate with target audiences.

• Present and communicate branding strategies to stakeholders and executive management.

Basic Qualifications

• Bachelors degree

• 7+ yrs experience brand marketing.

Preferred Qualifications

• Curious about people and ideas.

• Creative thinker with strong analytical and problem-solving abilities.

• Experience working in the financial sector, particularly in a large banking institution, is a plus.

• Excellent communication, presentation, and interpersonal skills.

• Proficient slide-based storyteller (PPT, Keynote, Canva, etc.)

• Flexible work style that can accommodate changing goals and needs.

LI-Hybrid

LI-NG1

Exempt Status: (Yes = not eligible for overtime pay) (No = eligible for overtime pay)

Yes

Workplace Type

Huntington is an equal opportunity and affirmative action employer and is committed to providing equal employment opportunities for all regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, veteran status, gender identity and expression, genetic information, or any other basis protected by local, state, or federal law.

Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details.

Agency Statement: Huntington does not accept solicitation from Third Party Recruiters for any position