Brand Marketing Specialist

Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at ~~~.

The Brand Management team promotes and maintains the brand image at local, national or international levels. Coordinates marketing strategies, including packaging, pricing, expense budgets, advertising and promotion of the brand. Develops associated advertising campaigns for the brand.

Whirlpool Corporation is seeking a Product Content Senior Analyst to join our Brand Management team who will be responsible for building and executing product content strategy for Branded product launches with a digital-first mindset. This includes critical activities such as delivering best in class go to market for new product launches and leading content gap closure for prioritized existing portfolios. Additionally, this role is responsible for ongoing oversight of product data completeness and accuracy, input into content production, and handoff to Retail and Regional Channel activation teams.

In this role you will work cross-functionally across multiple key stakeholders to drive a consistent and seamless product launch at all branded touchpoints. You will be a critical member of the launch business team and be responsible for influencing cross-functionally, rallying internal teams around a shared brand experience, and looking for ways to drive internal and external advocacy for our products.

• Strategic thinking to maintain focus on our long term brand strategy while creating and executing highly impactful product launches
• Collaborating closely with internal and external agencies to develop winning product content
• Development of compelling product names and descriptions that communicate features, benefits, and unique value propositions for the product that align with brand guidelines
• Ensuring accuracy of product content consistency and quality in line with brand guidelines, retailers requirements, and consumer/shopper preferences
• Developing product marketing plans including market research, positioning, value proposition, and messaging that resonate with our target consumers.
• Ability to inspire work through others by developing stimulating briefs, initiating strategic feedback, and professionally demonstrating partnership when it comes to agency management
• Managing multiple projects simultaneously with a high degree of independence
• Travel up to 5% (ex. market visits, consumer research)

• Bachelor's degree
• 2+ years of experience in marketing or product management

• Ability to lead with a consumer-centric growth mindset and be naturally curious with a sense for solving problems that others may not realize exist and a desire to push beyond the status quo
• Leadership and communication skills, both written and verbal, with the ability to perceive and present information both analytically and creatively
• Excellent critical thinking, sound judgment, and effective decision-making ability
• Proven success working in a fast-paced, complex, matrixed environment
• A strategic and analytical mindset
• Business acumen with the ability to use insights to drive action
• Highly collaborative partner across functional groups
• Experience with agency management: briefing, reviewing, and evaluating creative, and defining Scope of Work (SOW)

Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).

Whirlpool's Ways of Working

Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We apply 'always on' flexibility to all work days. You will have the autonomy to manage personal, family, and outside-of-work commitments as needed. Employees in this role work in person Monday through Thursday with the option to work from anywhere on Friday.

We offer other flexibility and industry-leading time-off benefits that will help you balance what's important at work and at home, including:

• Flexible Friday - Option to work extra hours Monday through Thursday to finish up work early on Friday.
• Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
• Sabbatical - Four weeks paid leave after every five years of service.

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Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.