AVP Marketing, Individual Insurance

Job Summary:

Reporting to the Manulife Canada Chief Marketing Officer, you will lead the marketing team of Manulife Canada's Individual Insurance business. You'll be leading in a fast-paced matrix environment driven to acquire and retain customers through breakthrough marketing across traditional and innovative media channels working with our sales, product, research, customer/advisor experience and analytics teams to drive sales and retention of our Insurance products and solutions.

You will be a key member of the Canada Marketing Leadership Team and the Individual Insurance Leadership Team, providing strategic input across the business. This leadership role is an incredible opportunity to have significant, transformational impact on the business, helping Manulife Canada achieve our ambition of being the #1 Insurance Company in Canada. Our success will depend on building a fresh marketing approach that will differentiate us in the marketplace.

We're looking for a leader who brings visionary thinking and excels in rallying and inspiring teams to win, learn and have fun. Being highly collaborative, working well with cross-functional partners and being able to navigate and get the best out of teams in a matrix environment is essential. Effective communication of vision and leading through people for impact will be critical to delivering results.

Key Accountabilities:

• Marketing Strategy, Planning and Activation

• Lead the end-to-end marketing planning for the Individual Insurance business, including vision, strategy and campaigns, that will deliver breakthrough marketing to help drive target business outcomes

• Accountable for the planning, development and execution of go-to-market strategies, including program/product launches, expansion, and customer engagement initiatives

• Work collaboratively across marketing, the Segment and with agency partners to develop an integrated marketing plan for Canada; integrated across businesses, audiences (customer, advisor, plan sponsor etc.), and channels

• Work with the Marketing Leadership Team and the Global Marketing team to develop the overall marketing strategy for Canada Segment

• Activate the company brand mission across touch points in the customer journey

• Drive brand consistency and governance across the segment with application within Individual Insurance

• Individual Insurance Business Strategy, Planning and Operations

• As a member of the Individual Insurance Leadership Team, contribute to the development and implementation of the Individual Insurance business strategy and plan, leveraging your marketing expertise and general business experience

• Understand business objectives and bring the full Manulife marketing organization to bear and contribute to achieving these objectives

• Work closely with Research & Insights team to enhance understanding of customer perceptions, preferences and behaviours with emphasis on priority segments

• Translate customer and competitive insights into actionable marketing briefs that ensure insight driven marketing

• Leadership and Development

• Direct leadership of a team, while working collaboratively across marketing, the Segment, and with corporate partners

• Inspire, coach, and guide employees; build culture and employee engagement to create a better marketing organization

• Foster an inclusive and collaborative environment; encourage proactive sharing of tools, knowledge, and insights

• Establish accountabilities and performance standards; actively manage performance, providing formal and informal feedback and coaching to build a high performing team

• Identify key capabilities and talent needed for success; foster employee development and growth; actively recruit talent

• Measurement and Budgeting

• Oversee annual marketing budget for the Individual Insurance business; own and manage marketing spend through budget management

• Optimize marketing spend to deliver strong marketing return on investment and to deliver revenue and earnings targets

• Work with Digital Analytics and Research & Insight teams to measure and evaluate campaign effectiveness, while optimizing through real time marketing approach

• Develop and track to scorecards to monitor delivery against target business outcomes; continually assess what is working and not working and pivot accordingly

This job description does not represent a comprehensive listing of job duties that are required of the employee performing this role. We reserve the right to change duties or assign additional duties at any time with or without notice.

Qualifications:

• Minimum Bachelor degree in business or marketing with a graduate degree (MBA) preferred

• Minimum of 10 years progressive strategic marketing experience, specifically in brand and activation

• Demonstrated experience in marketing strategy and planning, with experience in delivering fully integrated, results-driven marketing campaigns

Competencies:

• Thought leadership

• Innovation; help challenge convention and drive organizational change

• Strong leadership capability and create a culture of high-performance; build talent, coach, guide and actively engage employees while role-modeling inclusive behaviors

• Exceptional interpersonal skills with a focus on being a leader and team player with the ability to foster and maintain relationships in a matrix organization, and the ability to rally the team around a common vision

• Strong business acumen and able to shift comfortably from strategy to execution

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit ~~~ .

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact ~~~ .

Primary Location

CAN, Ontario, Toronto, 200 Bloor Street East

Working Arrangement

Hybrid

Salary range is expected to be between

$126,600.00 CAD - $235,300.00 CAD

If you are applying for this role outside of the primary location, please contact ~~~ for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact ~~~ for more information about U.S.-specific paid time off provisions.