AVP, Client Marketing - Vet/Pet Care Market Expansion

Job Description

Role Summary/Purpose:

We are looking for a driven, entrepreneurial minded marketer to help manage marketing initiatives and lead client relationships for the Vet/Pet Market Expansion team. This is a heavy project management role that requires strong organizational skills to develop and execute B2B/B2B2C marketing programs designed to drive acquisitions, increase applications and purchase volume growth through the integration of CareCredit into workflows, payment journeys and technologies across multiple partnerships. The ideal marketer will also need to have strong relationship and presentation skills to support and lead marketing meetings and client events to build trust and deepen value with the internal and external partners.

We're proud to offer you choice and flexibility. You have the option to be remote, and work from home, or come into one of our offices. You may be occasionally requested to commute to our nearest office for in person engagement activities such as team meetings, training and culture events.

Essential Responsibilities

• Project management of multiple B2B/B2B2C marketing projects and initiatives

• Help Define and manage marketing strategies and communication plans for strategic accounts and market expansion initiatives

• Manage and execute B2B multi-channel marketing campaigns including email, direct mail, and digital channels to drive client growth and align with CareCredit business goals

• Align with sales team to develop marketing strategy to support strategic industry partners

• Work closely with analytics and finance to identify opportunities based on client growth trends, penetration and financial performance. Utilize key metrics to support clients, uncover opportunity and develop/ track campaign analytics.

• Reinforce CareCredit as a tool to drive client business goals driving engagement at the practice / location level. Assist client senior leadership in communicating the importance and value of CareCredit.

• Develop and maintain a marketing and reporting rhythm with client marketing and operations teams to illustrate campaign performance, reinforce product value and keep client marketing and operations teams engaged

• Oversee the creative agency in development and execution of campaigns

• Work directly with vet industry clients and key opinion leaders to develop educational content and value-added programs to engage industry providers

• Collaborate with cross functional teams to complete projects

• Partner closely with internal marketing teams - cardholder, digital and brand - to identify opportunities to drive repeat use.

• Highly proficient at presentation development and delivery

• Manage budget including forecasting and tracking

• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor's Degree OR in lieu of a degree, a high school diploma and 8+ years of marketing experience identified below

• 5+ years of marketing experience partnering with creative agencies that includes:

• Prior B2B and B2B2C marketing experience

• Analytics background needed to set strategy and measure performance

• Experience and proficiency with Microsoft Office suite, Workfront, Coupa, Salesforce, Adobe

Desired Characteristics:

• B2B marketing experience in Veterinary/Pet Care market and/or Equine industry

• Able to work in a fast-paced, complex, environment and manage multiple projects with little supervision

• Highly proficient in internal processes such as (not limited to) Workfront, Coupa, PowerPoint and Excel

• Strong project management skills

• Strong working knowledge of multi-channel marketing campaigns

• Excellent verbal and written communication and presentation skills

• Experience interpreting and leveraging data to determine the success of the marketing campaign

• Experience managing creative agencies, research or analytic partners

• Collaborative team player with ability to influence across all levels of internal and external organizations

• Curious, flexible, high energy, self-starter with an emphasis on action rather than analysis

• Active listener, lifelong learner, proactive problem solver and marketing enthusiast

Grade/Level: 11

The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment:

When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ (~~~) , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at ~~~. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time

Job Family Group:

Marketing