Associate Manager, Brand Management Content

About Old Navy

Forget what you know about old-school industry rules. When you work at Old Navy, you're choosing a different path. From day one, we've been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.

We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we're family.

About the Role

In this role, you will be responsible for in-store and ecommerce product-based marketing inclusive of store signage and site assets. You will plan and execute ways to create a cohesive store and site experience for our customers that drive business performance. In this role you will also liaise closely with internal partners inclusive of visual merchandising, online experience, styling, photo planning, and more.

What You'll Do

• Owns content planning and execution for all divisional content across omnichannel placements, including:

• Site product and storytelling content

• Email product and storytelling content

• Product-driven store signage

• Creates inspiring marketing briefs that combine a customer-first mindset with a focus on business priorities and a clear product point-of-view, leveraging key inputs from the Analytics team, Merchant Teams, Online Experience Teams, Visual Teams, Editorial Teams, Creative Teams

• Drives pre-season planning for omnichannel placements to develop thoughtful omni strategies, ensuring all messaging is backed by strong product, impactful store presentation (retail signage specifically) and compelling sort experiences (digital messages specifically)

• Participates in all photo pipeline and in-season dialogues as the Signage and Site Marketing representative, inclusive of photo planning, in-season kick-off, creative reviews, final layout reviews, and mechanicals approval.

• Partners with internal teams to lead creative development that delivers objectives within budget.

• Partners with the Senior Manager to ensure that product priorities are represented throughout the business pipeline, from initial product dialogues through to final execution.

• Partners closely with Visual Merchandising on in-store signage placement strategies and Online Experience on site strategies for optimal customer experience.

• Seeks innovative ways of reaching customers through the latest site technologies and capabilities.

Who You Are

• 3-5 years of experience in consumer marketing; content marketing experience required

• Proven ability to translate product stories into compelling marketing messages; a natural storyteller

• Strategic, data-driven, global thinker with a customer focused mindset

• Solid analytical skills, ability to glean insights and tell a story from data

• Strong ability to prioritize on the go

• Team player with top notch people skills who can foster dynamic relationships with other cross functional teams, including but not limited to: Merchandising, Production, Creative, Styling & Photo Production, Visual Merchandising, Online Experience

• High energy level and ability to thrive in a fast-paced and changeable environment, comfortable with ambiguity

• Laser focused on results both at an individual level and for the team at large

• Self-starter with an innate sense of curiosity and eagerness to test and learn

• Experience in fashion and retail strongly preferred

Benefits at Old Navy

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.

• One of the most competitive Paid Time Off plans in the industry.*

• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*

• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*

• Employee stock purchase plan.*

• Medical, dental, vision and life insurance.*

• See more (~~~) of the benefits we offer.

_*For eligible employees_

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range: $87,900 - $116,500 USD

Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

US Candidates

Please note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc's quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.'s face mask and proof of vaccination policy as said policy is no longer effective.