Analyst/Senior Analyst, Marketing

Description

You Lead the Way. We've Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you'll be recognized for your contributions, leadership, and impact-every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

The International Card Services (ICS) Canada Marketing Team is a dynamic, fast-paced environment and offers exciting opportunities for career growth and development. The Analyst/Senior Analyst, Digital Media will be responsible for the success of our paid media channels (e.g. Display, Programmatic and Social), with a focus on maintaining profitable credit card acquisition.

How will you make an impact in this role?

Working with a wide group of stakeholders across local and central acquisition teams as well as creative and media agencies, the successful candidate will lean on their subject matter expertise, relationship-building skills, and comfort with analytics to effectively execute marketing campaigns across multiple forms of digital media. This role will manage a multi-million-dollar budget with a continued mandate to ensure efficiency while growing, innovating and evolving our media acquisition strategy to drive results.

• Lead the execution of paid media campaigns across multiple platforms and subchannels including social, display, video and audio, including programmatic.

• Provide strategic guidance and channel expertise while managing continuous ad content creation and optimization in support of ongoing acquisition campaigns

• Manage day-to-day functions of digital marketing, including planning and briefing, channel management and optimization, creative assets management, budget control, project oversight, and critical metrics tracking.

• Leverage analytical insights to continually optimize a multi-million-dollar budget across media buys and asset creation to ensure profitable return on investment.

• Develop strong relationships across a variety of stakeholders including the acquisition team, product teams, legal, compliance, brand, PR, enterprise partners and local vendors to partner on media strategy and execution.

• Work with external creative and media agencies to develop and execute campaigns while meeting the business objectives.

• Collaborate with enterprise digital teams to evaluate and launch innovative Martech/Adtech capabilities. Find new ways/models of leveraging audiences, targeting prospects and advance our digital marketing capabilities.

• Monitor market trends and the competitive environment, review technologies and explore new developments ensuring digital campaigns continue to be industry-leading and best-in-class.

• Balance use of proven tactics with a thoughtful and organized test-and-learn approach to new opportunities.

• Ensure marketing activities remain aligned with American Express policies and brand objectives as well as compliance requirements.

• Share best practices with local and global teams.

• Manage ad hoc marketing projects from inception to implementation and evaluation, as required.

Minimum Qualifications

• Minimum 2 years' experience in an equivalent marketing position.

• Previous Digital Marketing experience, including knowledge of digital marketing platforms is a plus.

• Comfort with driving and achieving digital acquisition targets.

• Excellent relationship-building, collaboration, and communication skills across a diverse group of internal and external partners.

• Highly analytical mindset and critical thinking skills, with a history of leveraging data to make decisions, drive change and find continual improvement.

• Proven ability to drive results working with multiple stakeholders across functions and levels to deliver on collective objectives.

• A passion for innovation and staying on top of technological trends.

• Ability to manage several marketing campaigns and projects simultaneously.

• Superior oral and written communication skills.

• Flexibility within a frequently changing environment.

• Extremely high accuracy and detail orientation.

• Ability to understand and document processes.

• Development of business reviews and marketing plans.

• Experience within the financial services industry a plus.

• Proficiency in Microsoft Office - especially Excel, Word, and PowerPoint.

• Bachelors University degree in Marketing / Business / Commerce, or equivalent combination of education and business experience. MBA or MA would be considered an asset.

Qualifications

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries

• Bonus incentives

• Support for financial-well-being and retirement

• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)

• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

• Generous paid parental leave policies (depending on your location)

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

• Free and confidential counseling support through our Healthy Minds program

• Career development and training opportunities

American Express is committed to providing an inclusive and accessible work environment in which all people who apply for positions or who work for or on behalf of Amex are treated with dignity and respect and are provided with equal treatment with respect to employment, regardless of that person's age, sex, sexual orientation, gender identity, gender expression, race, colour, ancestry, ethnic or national origin, citizenship, religion or creed, marital status, family status, pregnancy, disability, record of offences, social condition or origin, political beliefs, association or activity or other factors prohibited under applicable Human Rights legislation (the "Prohibited Grounds"). If you have a disability and need accommodation, please speak with the Recruiter for more information.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

Job: Marketing

Primary Location: Canada-Ontario-Toronto

Schedule Full-time

Req ID: 24023007