Analyst, Personalization

QUESTIONNAIRE-6-38

03

Serving the needs of all families with young children, Carter's Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter's, OshKosh B'gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.

HOW YOU'LL MAKE AN IMPACT:

Personalization is a key strategic initiative at Carter's, impacting all aspects of the business from how customers experience our loyalty program, how our associates interact with our customers in stores, the online shopping experience, and all customer communications.

As a Personalization Analyst, you will play a critical role in analyzing customer data and assisting in the management and execution of customer journeys across several personalization tools and platforms. Your insights will drive decision making processes that personalize our customer experience and optimize customer journeys.

This role will report to the Senior Product Manager of Personalization and is based in our Buckhead office in our on-site work environment.

Responsibilities

EXECUTION & PROJECT MANAGEMENT (60%)

• Assist in managing the personalization decision engine, ensuring it aligns with marketing strategy and delivers on customer experience objectives.

• Analyze business requirements and translate them into engagement policies, rules, flows and strategies for next best customer actions.

• Collaborate with stakeholder teams across marketing, merchandising, and ecommerce to refine decision logic for personalization.

• Assess & prioritize opportunities to scale personalization through additional channel integration, customer segmentation, and content that the decision engine can output (pricing, offers, product recommendations, creative content).

• Create & maintain support documentation around decisioning logic, testing, and implementation of customers journeys across our personalization tools.

TESTING & OPTIMIZATION (20%)

• Utilize analytics to inform and optimize decisioning logic for personalized pricing/offers, product recommendations, and content across web, app, email, social, and in-store channels.

• Continuously run and monitor experiments to tweak and improve customer journeys.

STRATEGY (10%)

• Work with leadership to identify omni-channel personalization opportunities for our customers, assist in implementing features & campaigns from conception through execution and testing and provide input for personalization roadmap.

• Provide actionable insights to the Sr. Product Manager and contribute to strategic planning.

RESEARCH (10%)

• Research and identify appropriate touchpoints across customer journeys where personalization can benefit the customer.

• Create and maintain reports and dashboards that track the performance of customer journeys & personalized campaigns.

WE'D LOVE TO HEAR FROM YOU IF:

MUST HAVE

• 1-3 years of experience in an analytics role, preferably within a marketing personalization context. Experience with data analytics tools/languages such as SQL, Python, R, Adobe Analytics, Tableau, etc.

• Demonstrated expertise utilizing data analysis/visualization to identify key insights & solve business problems.

• Excellent project management skills and the ability to manage multiple initiatives simultaneously.

• Strong interpersonal and communication skills, with the ability to clearly articulate technical processes to varied audiences.

• BA or MA in Statistics, Analytics, Mathematics, Economics, Computer Science, or a related field

• Familiarity with agile development principles and project management tools such as JIRA and Confluence

PREFERRED

• Previous work with CDPs, marketing automation, and omni-channel campaign management platforms.

• Experience working with A/B testing tools and recommendation personalization engines.

• Strong analytical skills with experience in data-driven decision making. Advanced knowledge of web technologies, cookies, martech AdTech ecosystems an added advantage.

OUR TEAM MEMBERS:

• Lead Courageously: Have a strong sense of personal values that align with our Company values

• Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment

• Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients

• Drive Growth: Set aggressive goals and implement plans precisely

• Cultivates Innovation: Respectfully challenge the "we've always done it this way" mentality and explore new ways to achieve desired outcomes

MAKE A CAREER AT CARTER'S:

Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter's University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.

NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.