When sending out sales email, it can be challenging to write the best possible email text. So, how can you be sure that your message is getting across? There are a few tips that can help you write better email copy:
- Decide these things ahead of time
- What is it that you are selling?
- Why are you selling it, or why do your customers need it?
- What do you want the client to do after reading the email?
- Who is your target audience?
- Be careful with your font choice- Sans-serif fonts like Arial, Helvectica, and Veranda are easier on the eyes than a serif font. Also, be sure that you aren't using a very casual font like Comic Sans. These lighthearted fonts have their purpose, but in this instance, they make you seem less professional. Keep in mind that for some clients, the email may be their first impression of you.
- Use transitional words to keep the text moving forward- For example- however, keep in mind, remember, but and even and are great words for keeping the reader engaged.
- This isn't college English class- Mix up your sentence lengths and don't worry about using sentence fragments. So long as you are using proper grammar and spelling, you paragraph structure isn't as important.
- Features vs. Benefits- Your focus should be on the benefits, more than the features of the product. Your product may have many features, but your customers are more interested in determining what is in it for them.
- Short paragraphs keep readers' interest- Again, this isn't college English class. Keeping your paragraph around three lines long will keep the readers' visual attention and make it easier for them to skim through it. If you make your email too hard for them to read, they won't.
- Be sure to include a call to action- Tell the customer what you want them to do. State it clearly and in at least two locations. Ask for the sale, ask them to subscribe or whatever it is that you are hoping to persuade them to do. If you don't say it clearly, they may miss the point.
Writing good email copy can be the key to reaching your customers online. Inboxes are highly competitive real estate for sales, and by keeping your emails interesting and useful, you will prevent your clients from just deleting them rather than reading them.
Do you have any tips for writing better copy? I would love to hear your thoughts.
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By Melissa Kennedy- Melissa is a 9 year blog veteran and a freelance writer, along with helping others find the job of their dreams, she enjoys computer geekery, raising a teenager, supporting her local library, writing about herself in the third person and working on her next novel.
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