Using AI to Create Impactful Job Postings That Use Best Practices

All companies benefit from an effective hiring process. Creating a job posting that attracts top applicants is one of the most critical steps. However, most employers put out substandard job postings with vague descriptions, biased language, a lack of keywords, and other issues hindering their success. 

Many employers can use artificial intelligence (AI) to solve these problems. Here, you’ll learn how AI can help you create job postings that use best practices.

How AI Can Enhance Your Job Postings
AI has proven to be a useful tool in the business world. When creating your job postings, you can use AI to streamline the process and follow its suggestions to make your posting resonate with candidates. 

Here’s what AI can do:

Refine Your Language for Clarity and Precision 
You want to ensure that your job titles are clear and accurate and that your descriptions have enough information so that applicants can fully understand what your position is and what it has to offer.

AI tools can suggest words and phrases that simplify your job description. It can suggest job titles that are common in your industry. AI will help omit excessive words and omit jargon to ensure that your posting is easy to understand for potential employees. 

Draft Your Postings to be More Inclusive
Inclusivity is one of the main priorities for most applicants. An effective way to show how much your company aligns with this value is by ensuring gender-neutral language in your job description. 

AI tools can scan your job descriptions and identify phrases that may be gender-biased, then suggest alternatives that have a neutral tone. This will make your job posting appeal to more qualified candidates. 

Optimize Keywords (SEO)
It’s a good idea to include industry-specific keywords throughout your posting if you’re publishing it on job boards. This will enable your posting to be searchable online, and qualified applicants will be able to find it much easier.

AI can suggest relevant keywords that you can use throughout your posting. This will help it rank on search engines.

Help you Write Engaging Content
Candidates want to know the benefits of working with your company. They want to know the company’s culture, its history. Conveying this information in your job description is a good way to keep them engaged. 

AI can analyze phrases and formats that have attracted candidates applying for similar roles. This will prove helpful when you’re writing headlines, job descriptions, and qualifications and want to include a story about your company. All these elements are helpful when making your posting more appealing. 

Take Advantage of Artificial Intelligence 
Technology is constantly changing. Although there are mixed feelings among professionals, AI tools can help accomplish many tasks for employers. Use AI tools to expedite your work, organize information, and achieve better results. But it is important to always review what the AI creates or suggests to confirm it is accurate.