Three Ways to Understand Big Data in Hiring

The term big data refers to the massive volume of data collected by modern technology. It can be challenging to use big data in the human resources field because it's difficult to analyze the data in a meaningful way. HR professionals have access to employee ages, performance ratings, safety records, and other information that can be used to analyze trends and make business decisions. This can be especially helpful when hiring new employees, so be sure to understand big data when following general hiring tips and making strategic HR decisions.

One of the best ways to understand big data in hiring is to use analytics tools. In 2009, Google used data from feedback surveys and performance reviews to develop a list of criteria for effective management. The company used the criteria in training programs, performance reviews, and coaching sessions. As a result, 75 percent of the managers with the worst performance records improved in a statistically significant way. Oracle Human Resources Analytics and SAP's cloud applications are just a few of the tools available to recruiters and other HR professionals.

Analytics tools are very useful, but they won't help you with the hiring process if you don't understand the reports they produce. Taking a big data class can help you understand how to analyze data and use it to make hiring decisions. Big Data University offers online courses in text analytics, Java fundamentals, SQL Access, and related topics. Your local college or university may also offer courses in analyzing big data and using it to hire the best employees.

If you still have difficulty understanding big data, consider assembling a data analysis team to help you use the information to your advantage. Avoid filling every opening on your data analysis team with tech professionals. Technology is an essential component of big data analysis, but your team should also include creative professionals and subject matter experts. Having a mix of professionals on your team will give you a fresh take on all the data you can use in the hiring process.

Greg Satell of Forbes.com says businesses ignore big data at their own risk. He cited a study from University of Pennsylvania and MIT researchers, who determined data-driven companies perform 5 to 6 percent better than companies that don't make data-driven decisions. Sandeep Chand says big data has the potential to change the way we think about employment, consumer behavior, and other sectors. In the human resources field, you can use data to find the best candidates, help candidates find the best jobs for their skills, and improve your company's performance against competitors.

The amount of hiring data available can be overwhelming for recruiters. Understanding how to use data can help you identify the most qualified applicants and hire employees who are a good fit for your organization. Combining the use of big data with general hiring tips can help you fill open positions faster and reduce turnover within your company. This makes big data a valuable tool for your business.

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