Job seekers who find themselves frustrated with rejections, minimal interview opportunities and job scams may be putting their time and talent into wasted effort. The key to a successful job search is to clearly identify what strategies have been ineffective in the past. If you have found yourself led down paths that are less than fruitful, learn why your search is not working.
Non-Existent Branding Efforts
You may have a decade worth of experience and talents and skills that fit open positions within your industry, but if your job search has not focused enough on your branding, your talent may continue to be untapped. Branding is crucial when applicants are marketing their skills to potential employers. Focus your efforts on creating a brand that is in tune with your area of expertise. Connect with experts within your industry at local or national networking events. Bring a professional touch to your social media accounts and LinkedIn profile. Share posts and articles that are informative and innovative. Your job search efforts entail more than just searching for available positions. Build your brand first so you can effectively prove your worth when interview opportunities present themselves.
A Lackluster Resume
Your resume should have a wow factor yet also accurately describe your skills. Know that hiring managers only have your resume in front of them to first assess whether or not they are interested in pursuing you as a potential candidate. Spend time during your job search evaluating the effectiveness of your resume. Does it have power and personality? Does it include keywords relevant to your field? Go beyond the standard template and let your brilliance shine through when crafting a resume. Share your story in an innovative manner.
The Standard Cover Letter
Your cover letter is also an important component of the job search. While it may be tempting to utilize a template, you can send to multiple employers, this practice could be your downfall. Show potential employers that you have taken the time to research their companies, identify key aspects of the job you are interested in and investigate the company culture. Share what you know about the company's success, mission and goals when writing your cover letter. Capture the interest of hiring managers with your first sentence by injecting personality into the letter. Include both your personality, your professional story and your career goals to show your eagerness as well as professional persona. Job seekers who have a strong balance of professionalism and personality are more likely to connect with hiring managers. Avoid statements that are too pushy or aggressive, though, so you do not come off as a desperate job seeker.
Job seekers willing to assess their strategies and incorporate innovative ways to appeal to hiring managers can find success in the job market. Cater your job search to your field, and build your brand to increase your opportunities.
Photo Courtesy of Steve wilson at Flickr.com
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