Tailoring Your Job Search

When looking for a job, many people only use popular search engines and create a very generic resume, cover letter, and profile. Many new job seekers think these sites attract the most employers or that the largest percentage of jobs will show up here. Though it may be correct that many people find jobs on these sites, I think it is a good idea to diversify a bit.

For a more rewarding job search, I recommend finding Web sites that are tailored to your industry or an industry you are interested in. Take time to conduct an internet search and find a Web site that suits your needs. For example, if you are in marketing simply type "marketing jobs" in your search engine and reputable sites will appear. I think it's a good idea to find free sites, but you may benefit from sites that charge a membership fee. Before doing so, contact the company to find out what is included in your membership and if it's worth the price. I think it's a good idea to set up job alerts on a few different sites and periodically check in for new postings.

In addition to search engines, it's a great idea to look at trade industry publications or trade Web sites for job postings, networking events, or newsletter sign-ups. You will find more jobs tailored to your industry, rather than spend hours searching for a possible job lead. This is a great opportunity to become more involved in your industry as well. If you are interested in event planning, join a committee to plan an event for your city's trade industry, chamber of commerce, or your alumni association. The experience will be beneficial because it will be in your field and it's something you can discuss at an interview or networking event (technically, it's networking in itself).

If you are not getting the results you desire, reevaluate your search methods. Try talking to someone in your desired industry or a human resources professional or recruiter. Typically, other people who are more experienced than you have practical advice that has never crossed your mind. Try thinking outside of the proverbial box. In other words, if everyone you know is using a particular search engine and coming up empty-handed, try some of the tips I listed here. It will break you of your job-searching rut and rejuvenate your efforts. Overall, your search should prove itself more effective if you take the time to do it right. Good luck.


By: Amy Muldoon


Amy Muldoon graduated from Penn State University in 2005 and worked in corporate public relations for three years before returning to graduate school at Holy Family University to become a secondary English teacher. Her strengths include: drafting speeches, writing talking points for media interviews, making corporate presentations, and writing for publications.