Start Thinking About Your Resume Like SEO

As a communication or media professional, you likely understand the concept of search engine optimization (SEO). A basic building block of online marketing, SEO is now an essential tool for job seekers. Resume keywords get your name in front of recruiters and hiring managers who may never see a full copy of your resume.

Many organizations are implementing applicant tracking systems at the first wave of the hiring process. Among other things, ATS models convert all applications or resumes into a searchable, programmable database. Employers can save time by creating settings that pass through resumes with certain keywords or requirements, or they can search the database for applicants who match specific needs. It's obvious why search engine optimization techniques such as using resume keywords are important in such a model. SEO methods also get your resume noticed by recruiters online, especially if you've uploaded resume data to sites such as LinkedIn or networks for media professionals.

The first step in search engine optimization for your resume is keyword research. The concept is similar to creating optimized content for a website or online advertisement, but you probably won't need to consult Google trends. Instead, educate yourself on what the target audience for your resume—the employer—will be looking for. Experienced media and communication pros will already know some key phrases hiring companies are likely to use. Talk to associates in the industry and read employment ads to glean common phrases. Companies that use niche-specific language in job ads may use those same words to search for suitable applicants.

Incorporate keywords into your resume in an organic manner. A key aspect of search engine optimization is building content around keywords; however, in a resume you can also list keywords near the top under a skills or value heading. Incorporate key titles, industry verbiage, and qualifications throughout your resume. Take time to optimize all webpages and profiles about yourself as a professional, including your LinkedIn account.

Don't stop with generic search engine optimization of your resume. Tailor your resume to individual job descriptions to increase the chance of gaining employer attention. Many job seekers take a shotgun approach to applications; as a communications and media professional, you know that the message is essential to success. Take a few minutes to optimize your resume for the jobs you really want, even if that version of your resume is only used for a single position. Careful customization could land you at the top of the list in an employer's applicant tracking system.

Modern tools such as search engine optimization are essential to job hunt success, but they don't take the place of traditional courtesies. Arrive on time, dress appropriately, convey professionalism, and don't forget to follow up with a thank you message.

(Photo courtesy of freedigitalphotos.net)