Keep the Golden Rule in Mind When Interviewing

The misconception that an interviewer has the upper hand during a job interview with a potential candidate can put employers at a disadvantage. As the hiring manager, you have a responsibility to sell the position to the applicant just as much as the applicant should sell skills and experience to you. Conduct interviews that are effective by preparing interview questions and creating an environment that demonstrates the process is a two-way street.

Relinquish the Authority

Create an environment that promotes mutual respect during a job interview. Hiring managers who thrive on provoking fear or using intimidation tactics cause the interviewee to view the company culture in the same manner. This practice not only forges a negative impression of you, but it also reflects badly on the company as a whole. Avoid asking questions that are focused on the negative. For example, instead of asking about the applicant's weaknesses, discuss positive attributes. Avoid establishing dominance from the start, and treat the meeting in a professional manner that encourages applicants to take the reigns when asking or responding to interview questions.

Sell the Position

Provide the candidate with an overview of duties of the position, and use a marketing slant to appeal to his career goals during the job interview. Know that applicants have choices and it is your job to attract qualified employees who can make a positive impact. Show the opportunities while asking questions about how the candidate hopes to impact the company's culture and operations in a positive way. Offer a list of benefits the company provides, and discuss positive experiences with co-workers, supervisors and clients. Take a lighthearted approach, and offer personal examples of your positive experiences as an employee of the firm.

Listen Intently

As the interviewer, it is not necessary for you to dominate the conversation. Take the opportunity to let the applicant talk at length about what he hopes to accomplish in his career and within your firm. Listen intently, and use body language to show that you're engaged in what the candidate has to say. Ask questions that further prompt discussion such as "Tell me more about what you enjoyed about your previous position" or "What is ultimately your dream job?" Show that you care about what the interviewee has to say during the job interview.

Ease the Tension

A job interview is often stressful for applicants. Ease the tension and strain by asking questions that prompt the candidate to share experiences, reflections and scenarios that are memorable and meaningful. Continue selling the position by asking questions such as "What traits of our firm appeal to you?" and "How can we make our workplace a top choice for you?" Focusing on the benefits to future employees may also boost the confidence of your applicant.

The days of intimidating job applicants are dwindling, and as a result, hiring managers are finding more qualified applicants. Conduct each job interview as if you are networking with a professional to put both you and the candidate on equal ground.

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