How to Write a Sales Resume that Grabs Attention

Working in sales is different than the typical 9 to 5 office job. Sales professionals operate in a fast-paced environment where the job is all about what you can accomplish, not how many hours you can put in behind a desk. If you are looking for a job in sales, don’t make the mistake of using a resume template created for the cubicle. To win that job, take the time to write a sales resume that is polished and results-driven.

Out with the Old, In with the New

Regardless of whether we are talking about sales or office jobs, the sad reality is that too many resumes today look outdated and, well, ugly. For those using the latest version of Microsoft Office, there are a number of attractive and streamlined resume template options that will make yours stand out from the pile.

While an update of your resume style is good, don’t go overboard. Limit bright colors, and graphics are generally a no-no unless you are vying for a job in a field that values individuality, such as the creative arts. Otherwise, stick with black font on white or cream paper.

Customize Your Sales Resume

As you redesign your resume, the most important consideration will be to find a layout that stresses your accomplishments. This is the information employers want to see, and it should be front and center on your resume.

Consider replacing the standard Objectives section with one that highlights your strengths and achievements. A sample statement would be:

Experienced sales professional with more than 10 years experience. Consistently meets or exceeds sales quotas. Recognized as one of the top-performing sales associates at ABC Company.

Underneath this introductory statement, include a section entitled Achievements or Accomplishments. Here you should list your most notable accomplishments, memberships or awards. Be sure to frame all your accomplishments in concrete terms. Rather than say you always meet quotas, say, Met assigned quotas for five consecutive quarters.

After listing your achievements, it is time to move on to your employment history. Try to list only your most relevant positions…employers hiring a sales representative are not likely to be impressed by your stint at the mall during college. Under each employer, add job specific highlights. If you acted as a supervisor, list the number of people you supervised. If you managed the books, list the amount of assets under your control.

Finally, add a brief section with your education. Unlike other professions, sales professionals do not necessarily need a degree. Many of the most successful representatives are self-taught. If you have a degree in sales or marketing, that’s great. However, don’t be discouraged if you majored in history or literature. You may still have a future in sales!

On a final note, remember that your resume should serve as a “Best of” list. It is intended to highlight your successes and paint you in the most light possible. While you shouldn’t lie or hide information from a potential employer, there is no reason to broadcast the lackluster sales you had at the car dealership. Find the most positive aspects of your job history and omit the rest when it comes to writing your sales resume.

Are you thinking about a career in sales? Check out Salesheads.com to find new sales jobs.


Maryalene LaPonsie is an accomplished writer who has extensive experience reporting on education, career advancement and workforce development topics. She specializes in sales and marketing consultation as well as general copywriting services.