Social media skills can be difficult to demonstrate, particularly on a one-page resume. Due to the digital nature of modern branding, however, social media is a crucial component of any media professional's resume. By following proven resume tips, you can craft a powerful document that will help employers understand your social media prowess.
When you are searching for a job in the communications and media industry, social media is unavoidable. According to a recent story from the Pew Research Center's Internet & American Life Project, 73 percent of adults in the United States use at least one social networking site. Whether you are serving a single company or a number of clients, you are likely to need a working knowledge of popular social media sites and how to use them in a business context. As you sift through resume tips, choose those that are easily implemented and relevant to your specific job search.
When it comes to media jobs, one of the best resume tips can be summed up in a single word: quantification. By assigning specific numbers to your social media accomplishments, you can help potential employers gauge your skills. Instead of writing about how you revamped a company's Facebook profile, state that you took the company's page from one hundred to ten thousand followers. Numbers jump off of the page, so reviewers are more likely to spot them in a sea of text. Other items you can quantify include an increase in sales after a social media campaign, a rise in user engagement, and the increase in website traffic from social media profiles. To avoid overwhelming reviewers with statistics, focus on quantifying the accomplishments that are most relevant to the companies you apply to.
As you are considering which social media skills to include on your resume, consider those that had an impact on past employers. Common resume tips advise you to be specific, and the same holds true for showcasing social media. The phrase "developed Facebook and Twitter profiles" is easy to overlook. If you write "built a Facebook profile that reflected the company's brand promise and philosophy," you let potential employers know that you have a deeper understanding of social media's role in marketing and branding.
Many resume tips advise you to stick with standard resume content; for media professionals, doing so can actually be detrimental. Once you've given numbers and stated specific accomplishments, help employers see proof of your efforts. Include links to blogs you've cultivated, professional profiles you developed, or articles that have gone viral thanks to your social media efforts. This extra reinforcement can establish you as a social networking expert and make you more competitive in the job search.
When it comes to showcasing your social media expertise, it's important to pick the most relevant resume tips. By creating a resume that establishes you as a social networking expert, you can reassure a potential employer that you will be a valuable addition to the media and communications team.
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