Customer Loyalty Program Success Tips

If you are actively looking for job as a CSR, it is always great to have some up-to-date idea ammunition under your belt. Ideas on developing a customer loyalty program can be greatly beneficial to any company. Establishing customer loyalty is tough, but there are some great ideas for ways to create loyalty programs that can assist in the endeavor offered by Caron Beesley. She offers seven great ideas to help small businesses, a few of which I’d like to share with you.

With the big push of technology these days, a large influx of apps, digital coupons, and other mobile/digital ideas have appeared for use. However, focus must be wider, since not everyone is as tech savvy or as tuned in with how to find such options being offered. On top of that, even though these formats exist, not everyone accepts them. Case in point, I used a major social app and “checked in” to a major pizza chain and received a coupon to show as I ordered. When I did, I was informed that they do not take electronic coupons – not even from their own company’s promotion like this.

The old-school way of giving back to the customer is the low-tech punch card. The downside is that they can become too hard to handle for the patron. Everywhere I go these days, I get a key chain card, paper/plastic card, or some other form of card to bring back to accumulate punches or points. My wallet is simply not big enough to hold all these types of cards that I have, so I am constantly trying to remember to bring them from home – often failing at doing so. Fortunately many companies can look up and credit your account based on your phone number (an important feature to have in place for sure).

Email opt-in lists are nice and avoid the complications of the punch card program. Receiving email coupons are nice, and we use them often. One of the downsides for this is that with the amount of junk email people receive, these types of notifications easily get lost in the shuffle and deleted.

Going the more tech-savvy route with an app should always be an option, but keep it simple for people. Having a QR code for people to quickly scan is nice and simple. Where it leads to is up to you. Maybe it leads to an opt-in email group, maybe it leads to an easily installed app - there are various options. Another option is to be sure your company takes part in the many different social shopping/review/check-in apps like Foursquare, Yelp, etc. Not only does that give them access to you through something they may already be frequently using, it also helps them easily promote you through sharing options. Of course, if you sign up to offer coupons through such services, be sure they are accepted by your company.

So, when seeking a position as a CSR, be prepared to offer new ideas and talents that will bolster your skill set and make you more desirable to any prospective employer.

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