Since it was introduced in 2007, Apple’s IPhone has gone through many revisions. The IPhone 5 was launched in 2012 and now the IPhone 5C is available—a powerful, cheaper version.
From their glass cubic IPhone Store in Manhattan to cutting edge technology and marketing, Apple’s simple logo is recognized worldwide. The Apple IPhone is constantly changing, keeping up with tough competitors. Business professionals can learn a lot about change, competitiveness and personal branding from the Apple IPhone 5C.
Be proactive with change. It’s tough to play catch up in today’s job market. Are there new techniques, software packages, processes in your job or industry? Become active in professional organizations to learn what’s going on in your industry and the latest trends.
Keep making small improvements. Apple has been tweaking the IPhone for the last six years. The buying public jumped on each new feature or upgrade. Small changes over time add up. The IPhone hasn’t changed its look much over the years, but it has made many small changes that kept it fresh. Small changes over time will keep you current in your field.
Add power, range and versatility. Be a lifelong learner. It’s easy with so much education online. Courses, webinars on just about anything, even full degrees are available 24/7 with a click of a mouse or touchpad. No need to spend hours in a classroom after work or spend weekends on campus. You can add power, range and versatility to your work experience and your resume.
Watch the competition. Complacency has ruined many careers. While you’re treading water, the competition is swimming for the finish line. Longevity is admirable, but it won’t get you a raise or promotion anymore. The finish line is always changing.
Be true to your branding – don’t try to be someone else. Apple’s IPhone hasn’t changed its look much in the past six years. The Apple logo, with one bite out, is recognized the around the world. Be the best authentic you possible.
Be a generalist. During the recession, companies learned to live without layers of management staff and specialists. They are getting along with fewer people, and those people have to be able to perform a lot of different roles. Generalists are still valuable if part of a job is outsourced. They have so many more talents, have learned more of the business and have shown their ability to learn and adapt.
Be affordable. Salaries aren’t what they used to be. Neither are jobs. They’re harder to find and require longer hours and more versatility for less money. That’s the reality. You may have to take a cut in pay to get back on the upward mobility fast track. Instead of a high salary, negotiate things that get you out of the office and back to life, like more vacation time. A company paid phone, Internet and data plan for your IPad can save hundreds off your personal bills.
Whether you use the latest IPhone, Android or Blackberry, take a lesson from the new, colorful, cheaper IPhone5c. Be attractive and affordable to a wider segment of the job market, and you’ll stay at the top of your career.
Photo Source: Freedigitalphotos.net
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