The process of applying for a job continues to evolve as technology expands. If you're about to embark on a job hunt, take some time to make sure your application materials aren't out of date. If you aren't familiar with the importance of resume keywords, it's best to tweak your document a bit. If you don't, you could be costing yourself a shot at your dream job.
The biggest reason why resume keywords are so important is because many companies use applicant tracking software, or computerized systems of organizing candidates for employment. These software programs allow recruiters to spend less time going through the hundreds — sometimes thousands — of applications they may receive for just one posted job. While this is great for recruiters, it can hurt you as a job seeker if you are unaware of how such programs work.
It's not always possible for an HR department to review every single resume, especially when thousands of candidates apply for one job. When applicant tracking software is active, it runs a computerized scan of each application, highlighting those that include certain resume keywords related to the job. If your application doesn't include these words, your document might never even be seen by human eyes.
How do you know which resume keywords to include? It's best to search for key terms in the job description. If the job ad listed preferred qualities or skills, circle some of the skills mentioned, and use them in your application, resume and cover letter. The job title is also a good key term to add.
If the listing for the job was brief, you may only have a few words circled. It never hurts to call or email the company's HR department and ask if a detailed job description is available. If you can get your hands on one,you're more likely to find a number of potential resume keywords.
Even if you're applying for a smaller company that might not use applicant tracking software, there's still value to using job-related keywords in your resume. If a human scans your resume instead of a computer, make sure he sees words or phrases from the job description. Include action verbs in your resume when describing how these words relate to your strengths and make you an ideal candidate.
The resume keywords you use should work into your resume seamlessly. Try including them in a list of skills near the top and again in the detailed bullets under your past employment experiences. You may have to tweak your resume for each position you apply for, but doing so can greatly increase your chances of landing an interview.
Even a polished, professional resume can get lost in the pile if it lacks resume keywords. Take a look at your resume today. Just a few minutes — and a few words — can make a huge difference.
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