For many job openings, resumes have to get past applicant tracking systems before catching the eye of someone in human resources. To successfully make it through both electronic and human resume screenings, you must format your document using the right balance of keywords and visually appealing text. Follow a few tips to make your resume stand out in a very competitive job market.
Beat the Automated Systems
Many resumes aren't even viewed by human eyes until after they go through an applicant tracking system. Like it or not, most medium-sized and large companies use automated applicant trackers as a way to narrow the pool of candidates at the start of the initial application process. Since the ATS reads relevant keywords you include in the resume, you must add appropriate keywords to increase your chances of advancing to the next level of the candidate search.
Examine the Job Description
Mine the job description to find the best keywords to use in your resume. Your previous work experience might have been in a role as a "sales clerk." However, the job description for your chosen position may use the term "retail associate." Consider altering your job title on your resume from "sales clerk" to "retail associate" so the keywords from the description match your resume. Research synonyms for job titles and duties in your industry. You might pick up more keywords by looking at several job descriptions for similar positions.
Career Summary
Ditch the "Objective" section. Most people in HR know the objective of a resume, which is to obtain a job. Instead, create a "Career Summary" section. This section lets you put several keywords from the job description into one area, which helps get your resume formatted appropriately for an applicant tracking system. Since it also creates an easy-to-read section that highlights three to four major career achievements, the career summary allows a hiring manager to easily review your career strengths and highlights.
Blocks of Text With Bold Words
Your resume should tell a story, even if the document does not read like a traditional novel. Highlight the most significant parts of your employment story by positioning important material first in your career summary. Bold text also draws the eye to specific content. Create blocks of text in your resume so the bold text stands out more readily. This type of graphical format directs the recruiter's attention to the information you want to promote.
Graphics
Although you must format your resume with keywords for applicant trackers, your resume doesn't need to be visually uninteresting. Sophisticated applicant trackers actually take into account visual files, PDF files and small infographics. The trick is to leave enough space around the graphical areas to make sure they don't interfere with the text of the resume. Include a small photo of yourself, such as the one you provide to your LinkedIn profile.
Infographics
Infographic resumes keep growing in popularity, although they are not appropriate for every industry. They are great for creative fields such as sales, marketing, graphic design and social media firms. Infographics show off your creativity as you tell a story that combines visual representations with words. This type of resume can also get results for positions with small companies, startups and innovative businesses.
Focus on Results
Get rid of any generic language in your resume and focus on specific accomplishments. It's great that you oversaw a team of 10 sales clerks over a five-year period, but a recruiter wants to know how the company did during that time span. Use clear statements, such as, "My team of 10 sales associates helped Brown Consultants increase revenue by five percent for 13 straight quarters." A potential supervisor wants to know how you can help your new team, and touting specific records of your past achievements proves you are more than capable of doing the job.
The job market is more competitive than ever as industries adapt to new technology, younger workers entering the labor force and the retirement of many baby boomers. Get the edge you need by creating a resume in line with current trends that are popular with HR managers and recruiters.
Photo Courtesy of Don Higgins at Flickr.com
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