Ways to Stand Out When Looking for a Job

In a tough job market, competition can be fierce. In some cases, employers are forced to decide between multiple candidates with similar experience and education. By finding ways to stand out from other candidates, you can make it easier for employers to notice your application and move you to the next level.

Create a Portfolio

Employers may review hundreds of applications for an open position. After a while, the paragraphs and blocks of text begin to blend together, making it difficult to remember specific candidates. Distinguish your application by including a well-designed physical or digital portfolio that shows off your best work. The change in pace automatically gets the employer's attention and helps you stand out from the crowd. The visual style of a portfolio gives you control and allows you to tell a story, which can leave a powerful impression in the reviewer's mind.

Avoid Boilerplate Language

With Google, you can find helpful examples of job application documents. Unfortunately, chances are good that other candidates are using the same websites for guidance. As you write your resume and cover letter, make a conscious effort to avoid the phrases commonly found in online samples. Stay away from phrases like "team player" and "results-oriented," which have been rendered meaningless by overuse. Instead, capture the reviewer's attention by replacing boilerplate phrases with original language and specific details.

Focus on the Company

One of the easiest mistakes to make during a job search is to focus on yourself. Instead of mentioning how the open position fits into your professional aspirations, explain how you can fulfill the company's needs. Lay out your skills and accomplishments, and make clear connections to the responsibilities of the new job. Highlight your work in other industries, and explain how your insider knowledge gives the company an edge over competitors. In doing so, you'll stand out as a candidate with insight and an action plan.

Add Non-Work Experience

When they need to fill an open position, employers look for more than professional experience and education; they also hunt for clues about who each applicant is as a person. As you fill out applications and write resumes, find ways to add non-work experience that portrays you as a well-rounded candidate. Include volunteer work, continuing education courses or special skills. In the process, you can give employers a glimpse at your personal interests and showcase the complementary skills that help you stand out from other applicants.

Follow Up

Look back on your history of job applications. How many times have you submitted an application and waited for a response? If you want to stand out, take a more proactive approach. Call the hiring manager to verify that your application arrived and that the attachments opened properly. Take the opportunity to introduce yourself and ask a question about the job. After an interview, follow up with a phone call or email to thank the interviewer and clear up any remaining questions. A short conversation can create a personal connection that works in your favor during the hiring process.

Getting ahead of the competition requires energy and time, but the efforts can pay off during a job search. By making a conscious effort to stand out from other candidates, you can create a more powerful, persuasive application.

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