Three More Epitaphs for Not Providing Outstanding Customer Service

There are many business mistakes that are written as epitaphs on a company’s tombstone. Here are three more deathly quotes from an expired business.

Too Much of a Hassle
Here is the first one: “It was too much of a hassle”. Any time an owner or manager tolerates this kind thinking, it can only mean problems and more problems. Too often, employees look at the customers they are supposed to serve as interruptions to the work they are doing. This kind of mindset cannot be tolerated if the company is to succeed. They must be educated about the fact that the customer is the one that ultimately signs their paycheck; no customers, no paycheck.

No Training
Epitaph Number Two: “No one taught us how to provide excellent service”. Yes, it is true that excellent service starts at the top of an organization. When employees are hired, they need to be given adequate training and positive reinforcement to consistently provide the kind of service that creates lifetime relationships with the customers they serve.

Customer Service Costs Money
The final epitaph reads: “It cost too much money to provide outstanding customer service”. Let’s be clear about this last fatal misconception. Outstanding service doesn’t cost, it pays! Lifetime customers will pay for themselves many times over. The word of mouth referrals that will eventually become customers, all come from initially satisfied customers. Satisfied customers are a company’s best sales team.

The companies that stay out of the business graveyard will take the time and invest the money to hire the right people, provide the proper training, and reward the outstanding service that must be provided to all of its’ customers. They won’t end up in the graveyard with the other companies that failed to see the value of providing the kind of service their clients wanted and needed.

If you are interested in a better career in customer service visit www.custonerservicejobs.com

Tom Borg is president of Tom Borg Consulting, LLC. He is a business consultant, speaker, coach and author. He helps companies and organization become more profitable by increasing their value and lowering their costs through the professional development of their managers and employees.