Your business card is an important networking tool, revealing to contacts your preparation and professionalism while giving them a means of remembering you. Although the card itself should be sleek and well-designed, good business card etiquette is even more essential. Keep in mind that giving out your card is not always appropriate, and the way you approach a card exchange tells a potential contact whether you are a seasoned professional or a rookie.
The first step of proper etiquette is to keep a small stack of business cards with you at all times. You never know when a potential contact could pop up, so don't be caught without your cards whether you are out to dinner, on vacation or on a weekend outing. Every card you give out should be in mint condition, not bent or worn, so consider purchasing a leather or hard-sided business card case to keep your cards safe as you move about.
Although giving out your business card is a good networking strategy, be aware of the situations in which this is inappropriate. Do not hand a contact your card if he already has your contact information, and leave your cards in their case if something else is more appropriate. For instance, refrain from giving a potential employer your card in place of a resume or letter of recommendation. Otherwise, you risk appearing unprepared or disinterested. It is also important that you do not give your card to people you have not taken the time to talk to, as this is equivalent sending junk mail. If you do not give someone a reason to remember or contact you, the card is likely to end up in the trash.
Always provide your card when requested, and offer your card whenever you receive one. It is also appropriate to offer your business card if someone asks for your contact information. However, be sure to ask contacts if it is okay to give them your card before handing it to them.
Proper etiquette is also essential when requesting or receiving business cards. Although it is normally appropriate to ask for a contact's business card, it is best to wait for an offer if someone is in a higher position. The GreatFX Printing company suggests that you always take a few seconds to look at a card before carefully putting it away, and you should compliment the logo or design if applicable. This conveys respect and shows your contact that you are interested.
Business card etiquette varies widely from one country to the next, so be sure to do your homework before traveling abroad. For instance, business cards are a mere formality in England, while they are of utmost importance in Japan. Always keep the information on your cards current, and remember that your business card is an extension of your professional self.
Photo Courtesy of David Castillo Dominici at FreeDigitalPhotos.net
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