The job market is competitive, which is why your job search should be focused on creating a personal brand that stands out from the rest. Hiring managers seek individuals who are confident yet available to show evidence of their skills and experience. Show that you are the ideal candidate for the position by creating a branding statement that captures the interest of potential employers.
Businesses put an immense amount of effort and time into creating a brand that people remember. As a professional, you have to do the same. Begin your job search by defining who you are and crafting a branding statement that is catchy and professional. Evaluate your knowledge and your skills, and define what makes you valuable as an employee. Your brand should illustrate what makes you compelling, unique and great. Just as businesses want to leave a lasting impression that compels customers to buy products and services, you need a statement that leaves potential employers wanting to know more about you.
Show off your personal brand by creating an online portfolio or website. Employers typically Google potential employees to investigate their professionalism and experience. Focus your efforts on putting your skills on display. If you have designed newsletters, publications or advertising materials for clients and past employers, create a page with full-color PDF files that can be easily viewed by hiring managers. Put your resume on display, and write professional blogs related to the industry during your job search. An online portfolio provides potential employers with a snapshot of your experience and can help you to stand out from the other candidates.
Focus your job search on building your brand through social media. Create a LinkedIn account, and ask co-workers and former clients for testimonials and recommendations that can be viewed on your profile. Interact with your professional network on social media platforms, such as Twitter. Establish an area of expertise, and share information and articles that are relevant to a position you are seeking to show that you are knowledgeable and professional online.
Make a name for yourself in the industry by blogging about professional topics online. Employers are often impressed by a candidate who has knowledge of their products, services and business processes. Spend time during your job search researching relevant topics, and volunteer to blog for professional organizations to show that you are an expert in the industry while building your personal brand.
Your personal brand can put you one step ahead of other candidates vying for similar positions. Create an online persona that defines who you are professionally during your job search to not only put your skills on display but also to show potential employers that you have the experience, expertise and skills to succeed.
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