Kickstarting Conversation at a Networking Event

Industry gatherings and events provide opportunities to meet and greet with top professionals in an informal setting. Networking strategies should focus on expressing the mission and goals of your business while also detailing the products and services offered. As a result, an opportunity to relay your customer service initiatives and hiring needs make networking events a valuable experience. Professionals must know, though, how to kick-start conversations that promote the company.

etworking strategies at events and professional gatherings should focus on friendly and genuine conversations with professionals in the field. Casual conversation starters often occur naturally at the food table. While in line for appetizers or beverages, chat up the person next to you by commenting on the food or environment of the event. Introduce yourself and ask questions about the individual's professional affiliation after small talk, recommends Ariella Coombs with Careerealism.

Seek out professionals who are not immersed in conversation already. A person standing alone is often seeking conversation, yet hasn't found someone to chat with. Focus your networking strategies on helping others get the conversation going. Phrases such as "Mind if I join you where it is a little quieter?" or "You found just the right spot at this event" help to engage people who may be looking to make contacts but haven't found the nerve to join the crowd.

Compliments go a long way when beginning a conversation at a networking event. Read the name tags and company affiliations of each attendee and offer a compliment about the company's success as one of your top networking strategies. Even a compliment about someone's shoes or choice of beverage helps to move the conversation along.

Ask questions to launch conversations. Networking strategies should not be too forward right away, but asking professionals about their company, professional affiliations, interest in the event or contacts they have made can be an engaging way to make a new contact. Show genuine interest in the individual by actively listening to the responses and offering information about yourself when conversing. Exchange business cards and make arrangements to follow up with your new contact.

Take the opportunity to share information about your company and customer service strategies when chatting with professionals at networking events. Professionals who use face-to-face interaction to their advantage can leave a lasting impression on attendees and possibly gain new clients or potential candidates for available positions.

Professional organizations often sponsor networking events to help people within the industry find jobs, establish contacts and drum up new business. Focus your networking strategies on ways to start conversations, express your interest in trends in the field and attract potential clients and job candidates. A network that consists of professionals who understand your company's goals and mission can be a valuable resource in the future.

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