It’s Time to Write a Fresh Executive Branding Statement

Writing your own executive resume can feel extremely intimidating if you’ve grown accustomed to having a professional do the work for you. But there’s something to be said about taking a look at yourself and finding the words to describe who you are and what you’ve accomplished.

One piece of your resume that does an amazing job of describing your accomplishments and potential value to a company is your branding statement. There are many examples out there that can help you write one, but none will help you deliver your message as authentically as when you craft your own fresh, high-quality branding statement.

The Quality Branding Statement

A quality branding statement accomplishes a number of goals. It shows prospective employers just how many qualities you bring to the table. Also, it provides examples of just how those qualities align you with the goals they hope to accomplish. In other words, your statement stands as a testament to exactly why you’re the right person for the job.

Wonder what one looks like? Here is an example to consider:

Senior executive with proven year-after-year success achieving profit and market growth objectives. Highly successful in building client relationships that drive margin increases and cost reduction. Extensive experience in reengineering organization templates and showcasing an understanding of critical business drivers in multiple markets. Led and motivated teams surpassing 750 employees. Conversant in French and Spanish.

The reason this branding statement works is it takes time to establish this executive as a person who has achieved a number of goals that any company would love: profit and market growth, client relationships, and reengineered organization templates, among others. It appears that this executive is prepared to hit the ground running and has the skills, expertise, and confidence to take any company in new and exciting directions.

How to Create a Fresh Branding Statement

The key to writing your own fresh, high-quality branding statement is by not relying on the examples of others. Of course, there’s nothing wrong with having a little inspiration to get yourself going, but plugging your own details into one that’s been written robs the reader of the ability to get to know the real you.

So how can you create your own fresh branding statement? A great way to start is by asking yourself the following questions:

-        How have I evolved over the course of my career?

-        What specific and general contributions have I made to each employer I’ve worked for, as well as my field as a whole?

-        What vision do I hold for my career and field?

-        What are my professional goals?

-        What are my brand attributes (adjectives to describe accomplishments, skills, etc.)?

There’s no doubt that writing a quality branding statement from scratch requires deep introspection. But by taking this step, you not only improve your resume but enable yourself to examine the direction of your career.