It's Not What You Know But Who You Know

John Krautzel
Posted by in Career Advice


The job hunt can be a tedious and time-consuming venture if you are not working smart. Today's hiring managers rely heavily on employee referrals, which is why you should be utilizing your professional network to obtain a position in your field. The saying "It's not what you know, but who you know" has never been more true than it is in today's job market.

Your professional network should be your go-to source when seeking a new position. Employee referrals from professionals in the field give you the best chance at nailing an interview compared to other job search tactics, explains Chad Brooks with Business News Daily. Recommendations from members of your network increase your odds of job offers because hiring managers appreciate insight into a candidate's skills and experience. A reputable professional who offers a recommendation and introduces you to a potential employer can pave the way for you and speed up the hiring process.

Your professional network is a valuable resource during the job search. Individuals who have worked in the field can provide you with tips for how to capture the interest of potential employers and provide you with advice that gives you the upper hand. Professionals in your field can also help critique your resume and cover letter, put you in contact with direct supervisors and managers, and offer suggestions on how to increase your skill level so that you are more employable.

Avoid underestimating the power of an introduction from someone in your network. A professional may direct you to a hiring manager at a networking event or introduce the two of you via email. Take this opportunity to share your elevator pitch, ask questions about the needs of the company, and show that you have researched the business and are well-versed in the industry practices. Your professional network can also put you in contact with key individuals from hiring companies via social media and online platforms. Introduce yourself and express your interest in available positions.

Online contact with your professional network needs to be just as courteous and formal as it would be during a face-to-face meeting. Conduct yourself professionally and make sure your social media profiles do not share personal information or informal conversations that can damage your credibility. Create an online portfolio that displays your skills, resume and professional goals so that you can share information about yourself quickly when introduced to potential employers.

Seek out opportunities that are a good fit for you. Focus on developing relationships with members of your professional network who are succeeding in jobs that you find interesting and appealing. Learn as much as you can about the industry, your desired career and companies you would like to work for to increase your chances of nailing the job of your dreams.


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  • Carmen B.
    Carmen B.

    85% percent is who you know because I don't know anyone just moved to Atlanta Georgia and looking for a job right now. God only know I need a job badly because sending my son to college and bills is packing up on me. Pray that I will get a job soon. Thank you!

  • Paula C.
    Paula C.

    You are so right on with that statement

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