Introverts Can Make Networking Less Painful With These Five Ways

If you're like most introverts, holding shallow conversations in a crowded room of attention seekers probably feels like a soul-crushing nightmare. Professional networking can be awkward for anyone, but it doesn't have to be a superficial experience, especially if you focus on building relationships in environments well-suited to your personality. Introverts tend to value observation, reflection, authenticity and one-on-one interaction — traits you can leverage to make professional networking productive and enjoyable.

1. Be Selective

Introverts need time to recharge from the high-stimulus nature of in-person networking events, so avoid burnout by spreading out social engagements. Save your energy for events most beneficial to your professional networking goals. For example, if you're pursuing a career as a grant writer or outreach specialist, a networking event for nonprofit recruiters may yield stronger leads than a general mixer. Set yourself up to succeed by choosing environments where it's easy to connect with a few people at a time. Try hosting a small, informal gathering of professionals with similar interests, and ask each of them to bring someone new.

2. Build Rapport on Social Media

Use attendee lists to launch relationships before you attend professional networking events. Organizers frequently promote events on social media, and you can connect with attendees using LinkedIn, Facebook or Twitter hashtags. Use LinkedIn to research people you want to meet in person, and try to build rapport by asking them about recent accomplishments or sharing an interesting article. Making connections beforehand can provide a natural starting point for future conversations and helps ease any anxiety you might have about approaching strangers.

3. Open With Questions

Many introverts are deep thinkers who love to absorb information and connect over shared passions, which typically makes them great listeners. That's why asking questions is a smart way to navigate a busy room and give yourself time to think about what you want to say. Lead with open-ended questions, such as "Are you working on any interesting projects?" Giving others a chance to talk makes a positive first impression while helping you find authentic talking points, so interactions don't feel forced.

4. Arrange One-On-One Interactions

Just like you, many people feel uneasy at professional networking events. Making a list of target contacts can help you sidestep traditional networking scenarios and directly arrange interviews or informal lunches. When you can't connect through someone you already know, call prospects or email them with an introductory statement. Focus on learning about your contact's job or company, and avoid asking for referrals or job opportunities the first time you interact.

5. Follow Up

Professional networking is a waste of time if you don't build on the momentum. Establish connections on social media with contacts from in-person events, sending each a personalized message referring back to your conversation. Most people respond to authenticity and generosity, so invite new contacts to reach out when they need help or advice. Professional networking is a two-way street, and you gain more trust and reciprocation by bringing value to relationships.

Introversion isn't an obstacle to personal networking if you concentrate on offering value to others. One good relationship may yield countless opportunities, so use tailored strategies to form mutually beneficial friendships with people who appreciate your strengths.

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