In many companies, the initial resume review process is fast and efficient; hiring managers usually spend less than 15 seconds reviewing each document before making a decision. At larger firms, an automated system may do the job. By including the right resume keywords, you can increase your chances of moving on to the next stage of the hiring process.
The original job posting is the best place to look for resume keywords. Read it through carefully and highlight the words that cover the most important skills and responsibilities for the job. In a supervisory position, you might see words like "manage," "lead" or "training." This type of pattern can indicate that the hiring manager is looking for keywords that indicate a history of leadership. Look also for words that describe the position in more general terms and use them as keywords. A marketing manager, for example, should use words like "marketing campaign" and "market analysis."
Look for words that are repeated frequently in the job description. Pay special attention to words and phrases that add clarity and definition to the job title. In a posting for a communications associate, for example, you might notice phrases like "technical documentation," "technical writing" and "technical communication," indicating that technical expertise is a crucial deciding factor. Repeated words often signal importance; use them as resume keywords.
When resumes are run through hiring software, the built-in search engine usually looks for keywords that prove your qualifications. Check the job description for requirements and use them word-for-word in the resume. If the position mentions that the candidate needs to use Adobe Photoshop, use the phrase as one of your resume keywords. The same is true for required degrees, fields of study, experience and skills. Whenever possible, transform your keywords into nouns, which are more powerful than verbs or adjectives.
Don't stop at the job description. U.S. News and World Report also advises that you check out the company's website and annual report. If you notice that some of the words from the job description are included in all three places, use them multiple times in your resume.
Your previous experience is also an excellent place to find resume keywords. Transform generic job titles into powerful, descriptive keywords. Instead of writing "Engineer," for example, use a title that is more relevant to the open position. Write "Systems Engineer," "Mechanical Engineer" or "Engineer for Prototyping and Development." These small changes show the employer that you have the necessary experience early in the hiring process, and in many cases, they can help you move to the next stage of consideration.
Though the process of identifying and integrating keywords can be time-consuming, it is a worthwhile task. For many job seekers, the right resume keywords make the difference between rejection and moving on to the interview stage.
(Photo courtesy of khunaspix / freedigitalphotos.net)
Become a member to take advantage of more features, like commenting and voting.
Register or sign in today!