Find the Right Employees with Internet Recruiting

Leverage the Internet to Find the Perfect Employees Over the past decade, the internet has become the single most powerful tool in recruitment advertising. However, utilizing the internet to find the right employees can sometimes be difficult and labor-intensive, so it is important for employers to learn how to efficiently and effectively manage their online recruitment initiatives. Although many employers are familiar with larger general job boards, there are many other effective recruiting tactics available online that tend to be underutilized. Here are a few tips on how employers can leverage the internet to find qualified candidates:

• Evaluate Recruitment Options. Employers should take the time to search and review online job boards that can deliver the best possible results for each job posting. As part of this process, it’s important to review site demographics and traffic information, as well as compare site features such as cost, length of job postings and whether or not jobs are distributed across multiple sites to maximize visibility of the posting.
• Go Niche. Utilizing local and industry-specific job sites adds tremendous value for employers because they offer an extremely targeted approach to finding quality candidates. Employers have the ability to tap directly into well-established niche online communities that include members within the same industry or location as the employer.
• Target Passive Candidates. At Nexxt, we found that the highest traffic times for job seekers to view job postings online are between the hours of 10:00am and 2:00pm, but many employers block well-known job sites, making it difficult for job seekers to browse their job ads. However, most niche job sites are not blocked, so employers who post job ads on these sites have the ability to target a large aggregate number of passive job seekers during peak job search times - something most job boards can’t offer.
• Use Integrated Marketing Techniques. Employers should consider utilizing integrated marketing tactics by supplementing their job ads with online banner advertisements, featured employer listings and email marketing campaigns to help establish a strong employer brand amongst the job seeker population and increase views of their available job postings.
• Reach Targeted Candidates through Email Marketing. Email marketing allows employers to deliver specific messages directly to highly-qualified candidates, giving the employer further reach than a job ad alone. These campaigns offer an extremely targeted approach to reach the most appropriate audience, especially in those cases whereby highly-skilled job requirements are a must. Email Now

Once job advertisements and online marketing techniques begin to pay off and the resumes start roll in, many employers become overwhelmed with managing all the applicant data. It can take a significant amount of time to sift through mounds of resumes that do not fit the required skill set for the open position. Here are some helpful tips on how to reduce time spent sorting through irrelevant resumes:

• Avoid posting vague job descriptions online. This can lead to resume overload, which often times creates an influx of unqualified candidates and spam in response to a job posting. Ultimately, leading to increased time and cost of hiring.
• Construct an effective job description. Employers should clearly communicate what duties the open position will entail in their job ad. It is also important to list the requirements needed by applicants so unqualified candidates are less likely to apply. Also, don’t forget to include information beyond just the job description, such as corporate facts and elements of corporate culture. For additional details on how to create an effective job ad, please refer to the article titled Maximizing Online Recruitment.
• Utilize an Applicant Tracking System (ATS). This software on demand helps streamline the back-end recruitment process and allow employers to effectively sort and organize candidate data. ATS allow for communication and tracking of all recruitment activity in a single place and can significantly reduce time and money spent on the overall hiring process. Some online job boards, such as Nexxt offer a free ATS to employers, regardless of company size or the number of jobs posted annually.

Employers can leverage the internet to hire quality candidates by keeping these tips in mind for future recruitment opportunities. For additional information on job posting tips and tools, please visit www.Nexxt.com