Avoid These Nine Networking Steps

Your networking strategy should move beyond maintaining an active presence on LinkedIn. Eventually, you may have to branch out and attend a conference, industry event or a job fair where you meet other people like you. Keep in mind these nine things to avoid while networking face-to-face.

1. Becoming a Card Collector

A business card doesn't mean you simply add someone's contact information to your database. Follow up with each person you meet after requesting a business card. Those small pieces of paper board aren't just for show; they are a vital part of a networking strategy.

2. Taking Advantage of the Bar

An open bar at a conference isn't an invitation to drink too much. Although alcohol is a nice benefit to have from the host of the party, that does not follow that you should drink it up. No one likes to deal with the overly loud and obnoxious person at the event who had too much to drink.

3. Displaying Bad Manners

Bad manners are never a thing with your networking strategy. This starts with not interrupting the person in front of you. If you're in a large group, remain patient to say something and watch for social cues as to when to speak up. You have plenty of opportunities to have your say, so don't rush.

4. Failing to Listen

Listen first and then respond to what the other person says. Talking is important, but remember that a conversation is two-sided, and people like others who listen. A good networking strategy keeps your ears on at all times.

5. Showing Closed Body Language

Standing there with your hands on your hips or your arms crossed displays intimidating nonverbal gestures that may turn people off to your conversation. Maintain good eye contact and a pleasant facial expression while engaging with another person to show your interest through your body language.

6. Talking About Yourself

Constantly talking about yourself is a bad networking strategy to have when you have a room full of people that have something in common with you. Discuss the latest industry trends, business news or issues at the office. Chances are someone has opinions about one of those topics, and finding common ground is key to networking.

7. Becoming a Pushy Salesperson

Everyone knows the point of networking is to develop contacts to either find a job or land a sales opportunity. However, do not act like that's the case. View networking as an opportunity to meet colleagues who are equal partners with you and then worry about your job leads.

8. Failing to Prepare

Failing to prepare for a networking event is akin to failing to rehearse for a job interview. Practice your intro, a 20-second elevator pitch and three questions to ask each person you meet.

9. Lacking Follow-Up

After the conference, you might be too tired from the wall-to-wall conversation. Do not let that prevent you from following up with a quick message on LinkedIn thanking someone for his time. A follow-up leaves a good impression and makes you more memorable.

A good networking strategy takes time to develop and perfect. Create a good game plan, because you get out of your network what you put into it.

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