“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”
- Dale Carnegie
By far, the very best way to increase your odds of getting a job offer or just finding job leads that have a high rate of return, is networking. It doesn't matter if you are looking for a new position right now, or if you are just considering your options for the future, a savvy careerist should be networking every chance they get.
I'm sure you are familiar with the phrase, “It's not what you know, but who you know”. Since knowing the right people can be such a huge help to your career prospects, it's important to get out there are start meeting the right people.
The problem is, networking takes a lot of effort and there are many of us who really aren't good at social situations. Personally, I'm a card carrying introvert and I find it difficult to really think about things on the spot. The idea of making small talk at happy hour makes my knees shake, yet, I know it's important. In fact, several reports say that up to 80% of jobs are found through word of mouth. That is a huge percentage, so obviously networking pays.
So, how do you get started? Here are a few tips that will help you build a network while still being classy:
Start early – In a perfect world, networking should begin before you ever need to find a new job. It's a lifelong process of getting to know others and maintaining the relationship. Of course, not everyone is going to be a close friend, but even an acquaintanceship needs some maintaining. If you're currently looking for work and have not built a professional network, don't worry, there's still time. First, think about people you've worked with in the past, other professionals you've been introduced to and even people that are on the outskirts of your social network, like your best friend's parents or your grandmother's long time friend's daughter. These are people you can easily become re-acquainted with, especially through social media. Look for ways to expand your network with new people as well. You can look for social groups in your area through websites like MeetUp or use Yelp to find Happy Hour gatherings at local bars, taverns and restaurants. With a little research, you should be able to find the places in your area where professionals get together after work and socialize. Make it a priority to attend.
Listen twice as much as you talk - Social situations aren't always easy. If you don't feel comfortable making small talk, don't sweat it. There are many people who love having the chance to talk about themselves, so be a good listener. Ask them questions about their careers, their hobbies, their families and about other places to meet people. Smile and listen. When asked, you can mention that you're trying to expand your network and making a point to get out and make new friends. This is all you need to say, because most people will be happy to introduce you to their friends as well.
Have a calling card – Business cards are a great networking tool, but these days, they just aren't always the best way to go. People don't typically work for the same company for their entire career anymore, so a traditional business card has a very short shelf life. Instead, have some professional looking cards made up that have your name, an optional career title (depending on your industry and career path), your contact information and the URL of your primary website or social networking account. This way, you can hand out your card to new contacts, giving them a way to follow up with you after the event.
Follow up with every new contact – If someone gives you their card and asks you to contact them on their social media account, be sure to follow through quickly. If you wait longer than a week, they may completely forget who you are. It's best to follow up the day after meeting someone.
Keep an open mind – Effective networking means stepping out of your comfort zone and trying new things. It's a little scary at first, but start with an attitude of making new friends and see where it leads you.
Networking doesn't have to be a chore. When done properly, it can be extremely rewarding, both personally and professionally. Give it a try.
What do you do to build your professional network? Please share your thoughts in the comments.
Image Source: Wikicommons
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