80 Times More Effective Than Cold Calling

A study by Selling Power Magazine states that... 1% of all cold calls turn into sales 15% of all leads turn into sales 55% of all referrals turn into sales 80% of all introductions turn into sales Lesson: People buy from people they like, trust and know. If a referral is provided by someone who already has trust and credibility with a potential client, you ride on their coat tails. All you have to do is demonstrate competency and conduct yourself as you normally would with fairness and integrity and now you have two friends for life--the referral and the one who referred. You made them both look good and found a solution to a problem at the same time. DON'T EVER make the person who referred you look bad by not providing the best possible service, honesty and professionalism. If you blow it, you'll have a damaged relationship to repair and you'll loose out on business. DO: 1. Contact the person being referred right away 2. Maintain contact with the person who referred them to you to keep them informed on the process 3. Sent a thank you to the person who referred someone to you. To Your Success!