Professional networking is one way to expand your network and build a stronger career, but it can be challenging to gain momentum. For some professionals, it's difficult to navigate the social landscape or start conversations with strangers in a contrived setting. Don't despair if you've spent more than one event feeling awkward or uncomfortable — with a few habits, networking can go from intimidating to easy.
Ask Questions
A professional networking event, because of its naked intent, can feel forced. If you're not comfortable diving right into industry topics, come prepared with a list of questions that apply to anyone. Try for open-ended questions, such as, "What made you decide to get into your line of work?" or "Are you working on anything exciting right now?" If you're feeling intimidated, ask if the person has attended a similar event before and express your trepidation. This strategy serves multiple purposes: it gives you a chance to get acclimated, provides valuable fodder for continuing conversation and helps you learn more about the other person. As a perk, by spending more time listening than you do talking, you can appear to be an interested, engaging communicator.
Target Solo Attendees
Chances are, you're not the only one feeling uncomfortable at a professional networking event. When you first enter, take a moment to survey the room. Look for someone who is standing alone or looking awkward, and make a beeline for them. If that feels too aggressive, wait until that person goes to the bar or the buffet, and use food and drink as an opening. "What are you having? That looks great." "Have you tried these canapes?" By assuming the burden of introduction, you can start conversations quickly and make life easier for the other person.
Focus on the Positive
Depending on the industry and location, professional networking gatherings can feel competitive. If you find yourself at an event where attendees are comparing their degrees and positions, make a splash with a different approach. Instead of joining the fray and throwing out your own accomplishments, listen to the things people are saying and find ways to compliment them. "You manage 25 people? I'm impressed — that must take a great deal of patience and skill." "You just spearheaded the X and Y merger? Wow, I heard that went exceptionally smoothly." Boasting often stems from insecurity, so this strategy can make the other person feel validated and appreciated in an aggressive professional networking setting. Even if he doesn't reciprocate, he is likely to remember that you made him feel great, which can pay off during a job search or an introduction request.
With practice, professional networking can be fun and exciting. By anticipating uncomfortable feelings and coming prepared with strategies to overcome them, you can sail through each event with ease.
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